First kisses are sometimes awkward, each bodily and emotionally messy. Magnificence model Eos is giving customers an opportunity for a do-over with a marketing campaign from company of document Mischief @ No Fastened Handle.
With “Second First Kiss,” the model looked for individuals who had shared a primary kiss and had them reunite on digicam. The movie includes a man who puckered an excessive amount of for his first kiss throughout a sport of spin the bottle, and a highschool couple who regretted that their first smooch was each sweaty and in entrance of a bus driver.
Eos gave them the possibility to recreate the second with extra expertise, a greater setting—and a number of the model’s lip balm.
“Casting was no straightforward feat,” Mischief group inventive director Howard Finkelstein mentioned in an announcement. “We interviewed all of the {couples} to search out the magic within the reminiscences of their first kiss, from the nervous pleasure to the awkward particulars. We heard nice tidbits about sweating by way of college uniforms, an impatient bus driver who noticed the whole lot, and full bewilderment about what you’re purported to do along with your fingers.”
The lengthy kind video and 15- and 30-second cuts will likely be shared throughout OTT/CTV, on-line video and paid social media over the subsequent a number of months. The marketing campaign additionally enlists TikTok creators to share their very own first kiss tales.
“First kiss tales are so cringe and but so relatable,” Eos chief advertising officer Soyoung Kang mentioned in an announcement. “Our crew laugh-cried whereas sharing reminiscences, from launching at somebody in a bounce home to by accident kissing the incorrect twin. Mine was whereas watching The Shining, which says all of it.”
“Second First Kiss” is extra sentimental than Mischief’s earlier work for Eos, which has pushed boundaries with “Bless Your F*ing Cooch” shaving cream and a weird marketing campaign that featured an anthropomorphic fox carrying a lady.
