Eos and its company of report Mischief @ No Fastened Deal with are recognized for pushing boundaries in advertising and marketing, whether or not by launching a restricted version “Bless Your F*ing Cooch” shaving cream or taking intention at poisonous masculinity with its enlargement into the boys’s class. However its newest effort had the model questioning in the event that they’d gone too far.
The wonder model’s new marketing campaign, titled “Pores and skin So Mushy Even Mushy Issues Assume You’re Mushy,” launched Wednesday to advertise its Shea Butter 24-hour moisture shave cream. One spot reveals a girl sitting on her sofa together with her canine, explaining that the product has made her pores and skin so gentle the pooch now desires to pet her.
The opposite reveals an anthropomorphic fox observing that whereas people usually need to put on its fur as a coat, folks shaving with Eos have pores and skin so gentle they, too, make pretty attire. A dwell lady is proven draped over the fox’s shoulders and notes that she’s getting school credit score for the odd gig.
“Some could have a look at our shave cream advertising and marketing and assume it’s too dangerous. However in actuality, the riskiest factor a marketer can do is spend massive cash on wallpaper that’s ignored,” Eos chief advertising and marketing officer Soyoung Kang advised Adweek. “The one-two punch of Eos’ product efficiency and our daring, unignorable advertising and marketing is driving actual enterprise development.”
A fragile steadiness
The unique thought for the marketing campaign had extra in widespread with the 1991 horror movie The Silence of the Lambs.
“We began serious about the entire bizarre folks or issues that might be pleased about how gentle people have gotten,” Mischief affiliate artistic director Dana Buckhorn advised Adweek. “After taking place a number of horrifying paths (serial killer pores and skin lamps was a right away no), we landed on the correct quantity of bizarre.”
The marketing campaign will run all through the summer season, with 15- and 30-second variations of the spots showing on YouTube and streaming on CTV.
