WPP’s EssenceMediacom has added Sofology’s £4m digital account to different work. Sofology is owned by DFS which reappointed EssenceMediacom earlier this 12 months. The Sofology digital enterprise strikes from the7stars. Artistic is dealt with by The Nook.
Up to now this 12 months the merged company has received Flutter Leisure and Sky Wager, DFS, Most cancers Analysis UK, eBay and Sony PlayStation. 80% of its current wins are digital.
Sofology model director Jan Duckworth says: “We’re excited to work with EssenceMediacom and capitalise our influence throughout all channels with the funds we’ve got, because the media playbook turns into ever more and more interdependent, in a short time. By having the chance to faucet into EM’s large insights, media experience and know-how we purpose to punch even increased above our weight.”
