Apple’s ‘The Biggest’ gained a Grand Prix at Cannes with a movie paying tribute to customers with disabilities. Now “The Invincibles” tells tales of cute canine that overcome incapacity, due to Apple’s know-how.
Journey is a really cute three-legged pet who’s dealing with a humane killing till he’s rescued by his new proprietor — and Apple’s 3D scanner, which facilitates the crafting of a prosthetic leg.
Different puppies within the sequence are Eve, Samson and Cleo, all with a entrance leg prosthetic, and P!nk, who makes use of a wheeled cart.
Created by TBWA Media Arts Lab for Nationwide Canine Day within the US.
MAA artistic scale: 4 for the advert, 9 for the tech