Every part it is advisable ship the proper Glad New 12 months e-mail

By Pam Neely December 30, 2022

A Glad New 12 months e-mail marketing campaign is the proper alternative to attach together with your viewers, supply the correct product on the proper time, or share how grateful you’re for his or her assist.

New 12 months’s e-mail campaigns deserve as a lot fanfare as some other vacation e-mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas e-mail promotions that poor New 12 months’s usually will get forgotten.

Don’t let that occur this yr. New 12 months’s is a superb alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to begin from scratch to do it, both. That will help you save time, AWeber has made a number of New 12 months’s-themed e-mail templates. They’re mobile-friendly, simple to edit, and so they’re animated.

We’ve additionally discovered 10 concepts for New 12 months’s emails that may spark your creativeness. Use these concepts that can assist you write copy or to spur you to drag collectively a New 12 months’s advertising marketing campaign. 

4 Glad New 12 months e-mail templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

Glad New 12 months e-mail template #1: Animated Glad New 12 months’s

The confetti animation right here is easy, nevertheless it has simply sufficient glitz to draw consideration. This template has two totally different design choices to pick out from, with totally different font therapies and icon choices. Select whichever model works in your model. 

Glad New 12 months e-mail template #2: Glad New 12 months’s Fireworks

This New 12 months’s fireworks e-mail template enhances a clear format with eye-catching graphics that may get your readers’ consideration.

If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as a substitute of the animation above.

Glad New 12 months e-mail template #4: Rooftop Merry Christmas & Glad New 12 months

It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Glad New 12 months” e-mail template collection is festive sufficient to work for each holidays. There are two coloration variations to select from. 

All of those e-mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New 12 months’s e-mail. 

10 concepts for New 12 months’s emails 

Now that you just’ve acquired a template for a nice-looking New 12 months’s e-mail, what do you have to say in that e-mail?

We’ve acquired you coated right here, too. Each one in all these ten concepts for New 12 months’s emails have labored for a number of the finest newsletters and e-mail entrepreneurs round. All it’s important to do is to choose the method that works finest for you. 

1. Ship a survey e-mail to seek out out what your subscribers take into consideration this yr or final yr

Surveys provide you with info you possibly can’t get wherever else. Additionally they provide you with insights about your viewers that may aid you make dramatic enhancements to your small business. 

Surveys don’t need to be exhausting, or take a very long time to do. Even one or two questions could be sufficient. Use the survey responses for a brand new weblog submit, in your subsequent e-newsletter, or for a number of social media posts. 

Right here’s how Advertising Brew used some survey info in one in all their New 12 months’s emails:

2. Interview somebody about their objectives for the upcoming yr, or about how they did with their objectives for the earlier yr

Morning Brew did this for a bit of one in all their New 12 months’s emails from final yr. The result’s a intelligent mix of an worker profile and one individual’s expertise with purpose setting.

3. Supply a product or a product bundle that’s designed for what your viewers wants proper on the New 12 months

Everyone loves a deal. So in the event you’ve acquired a few merchandise that may very well be grouped collectively, wrap them up as a reduced bundle. 

4. Placed on a New 12 months’s Eve sale

Aka a “get what you actually needed” after Christmas sale. 

These may be particularly efficient in the event you’re a enterprise coach or in the event you supply enterprise providers. Many solopreneurs or corporations set their enterprise yr to shut, appropriately sufficient, on December thirty first. So they might have finances they should spend, and so they would possibly as properly spend it with you. 

5. Assist subscribers ring within the New 12 months proper

Crate and Barrel’s ecommerce e-mail right here is an apparent method to assist individuals have fun their vacation. However you don’t must be promoting bodily items to assist individuals have fun.

Possibly you’ve acquired a e-newsletter for introverts, and you could possibly put collectively a number of concepts for the proper introvert New 12 months’s.

Otherwise you’re a relationship counselor, and possibly you may have a number of recommendations for a romantic New 12 months’s. 

Or you may have a baking or cooking weblog, and also you’ve acquired some concepts for a number of fast and straightforward recipes for one thing scrumptious for New 12 months’s Eve. 

Any a type of concepts may make for an important New 12 months’s Eve e-mail. Or an important New 12 months’s Day e-mail, too. 

6. Write up your predictions or finest recommendation for the upcoming yr

In any trade or area of interest, there are normally a number of new traits which have already developed sufficient that they’re clearly going to matter for the subsequent yr or so. This implies you don’t need to make any loopy predictions — you simply must make a number of educated guesses about what’s prone to occur.

Or take the choice method: For those who wrote about your predictions or recommendation for final yr, verify again and see how proper you have been.

7. Write up a “State of [Your Speciality]” for the upcoming yr

This may be a good way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a method to promote her running a blog course. 

8. Supply a number of concepts for learn how to shut the yr out robust

Lots of people take the week between Christmas and New 12 months’s off. So in the event you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers may have extra time to observe your recommendation than regular.

Even Smashing Journal, which is about digital design, considered a method to write about decluttering: decluttering digital recordsdata. 

9. The anti-New 12 months’s decision e-mail

‘Tis the season for self-improvement kicks. However not for everybody. 

For those who lean even a bit controversial — even a bit towards the established order — your subscribers would possibly reply very well to the anti-resolution e-mail. 

Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution e-mail. 

You could not wish to write an e-mail this lengthy, and also you don’t need to. You would additionally file a video and speak about why you’re cool on the entire New 12 months’s Decision factor. 

10. Ship a “yr in overview” e-mail

These are extraordinarily widespread among the many startup crowd, however they are often good for anybody. 12 months in critiques are wonderful for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and rules to dwell by going ahead.

Additional credit score: Ask your readers to share their yr in critiques. You’ll get unimaginable insights into what they need, what they’re combating, and what’s working finest for them. #brilliantaudienceresearch

Get your Glad New 12 months e-mail prepared as we speak

New 12 months’s emails may be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve discovered right here, log into your AWeber account, and get began.

We’d love to listen to what sort of New 12 months’s e-mail you’ve determined to ship, too. Inform us about it within the feedback.