What makes a product greater than only a buy?
On this week’s episode we’re joined stay at IIEX North America by Sarah Shain, Senior Supervisor of Shopper Insights at Purple Bull. Sarah’s insights give attention to delivering tangible outcomes and fostering a broad sense of identification with the model. She highlights the facility of brand name loyalty, even within the face of challenges like inflation and the COVID-19 pandemic, emphasizing the enduring significance of the in-store expertise. By way of partaking anecdotes, Sarah and Karen focus on the emotional reliance and deep which means that customers discover of their interactions with merchandise, and the way that manifests in analysis.
You’ll be able to attain out to Sarah on LinkedIn.
Many due to Sarah for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
