In half one, we discovered extra about Fabrice Canel of Microsoft Bing and spoke about indexing high quality. Partly two we dig extra into of the priority round content material technology via generative AI instruments and IndexNow. We now have 70 billion URLs per day that Bing processes, will that develop to twice or 3 times as a lot with these instruments?
Fabrice stated they’re laser-focused on satisfying the Bing searcher. So if the Bing consumer loves the AI content material, then it’s okay. Years in the past, Microsoft.com was the highest fifth property on the web, however that’s not the case, new websites got here out and changed it. It’s all about what customers need and Bing will observe and anticipate these wants.
He’s seeing loads of new content material on the web on the net as of late plus much more misspellings.
IndexNow
Two years in the past, Microsoft began to push for IndexNow and so they have seen loads of adoption. IndexNow is a protocol to tell search engines like google and yahoo of the most recent adjustments in your website online, via a ping resolution. We reported on this lots right here, and can proceed to take action. IndexNow is much more wanted through the instances of generative AI, he stated.
We then briefly spoke concerning the Bing URL submission API and likewise the content material submission API, however he nonetheless recommends utilizing IndexNow over these however they each work. Spam remains to be a problem for Bing, he stated the largest problem is when a website is hacked and that may trigger points.
IndexNow has greater than 20 million distinctive websites and a pair of billion URLs per day processed via the protocol. It can develop much more within the subsequent a number of months, Fabrice stated.
You may observe Fabrice Canel on Twitter @facan or on LinkedIn.
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