Along with the cat food-inspired delicacies, the flamboyant feasters may additionally get hand-drawn pet portraits, onsite insights from a Purina pet behaviorist, a customized engraved spoon with a branded serving dish and have images taken with props towards a splashy backdrop produced from actual cans of the product. They had been additionally invited to satisfy and greet the well-known Fancy Feast cat in its trailer and join with fellow members of the cat group with conversation-starting playing cards situated at each desk.
Zaydman informed Adweek the staff was particularly excited to attach cat house owners, who don’t have a chance to satisfy in parks as canine house owners do since home cats largely stay indoors.
Followers unable to attend Fête du Feline however curious to attempt the dishes can go to Fancy Feast’s web site and recreate Hassner’s recipes at residence. The model beforehand launched a downloadable cookbook in 2021, which spurred the custom of people consuming like their cats.
The model additionally launched a particular AR filter for Instagram and Fb, which Zaydman mentioned was designed for use past the vacation.
“We needed to have some components which might be accessible to anybody,” she mentioned. “The model staff has had a ton of enjoyable going round New York and taking images of the Fancy Feast cat by means of the filter throughout New York. We hope individuals do the identical and have a whole lot of enjoyable taking the Fancy Feast cat wherever they need.”
