The DVF framework: How may we use the Venn diagram to set clear targets for crew members and fulfill the person personas?
The Fascinating, Possible, and Viable Venn diagram is a pleasant means to take a look at tasks of the Product Trio (product administration, person expertise, and engineering).
We have to perceive our person and buyer issues by way of all three lenses in order that we will set exterior targets earlier than we set any inner targets like time to market and scope.
With enterprise/B2B software program and platforms, we should take into consideration the client, or purchaser, and the customers. We’ve no less than two: the top customers and the directors who match the Venn diagram for our product trio.
The client wants a viable answer; the administrator wants a possible answer; and the person wants a fascinating answer. All three personas could have a Venn diagram of desirability, feasibility, and viability of their very own. The place yow will discover alignment and overlap between the personas provides energy to your answer.
- Fascinating: reduces important ache
- Viable: prices are favorable
- Possible: adoption/administration effort is value it
Many product concepts begin with a obscure understanding of the client downside, an concept for one thing cool, or a response to business traits. I labored on an Digital Well being Data (EHR) platform and we have been going by way of a platform revitalization effort. We had an inventory of issues from management, together with:
- develop providing to a brand new market phase
- revitalize the cell app
- replace some platform capabilities for affected person security
These have been all good issues to do. Prospects and prospects would nod their heads in appreciation of our pondering and intent to handle this stuff. As one would count on, deeper discussions confirmed we wanted extra particulars on what the answer seemed like. The magic query to unlock this…
