In the event you’re a social media supervisor or marketer, you seemingly have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an sincere mistake, in fact. However that gained’t matter if you find yourself utilizing the flawed property as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and tips usually. And it staying updated with updated specs may be troublesome.
That’s why I’m writing this text. Right here, you’ll discover essentially the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed here are just a few explanation why you need to know the sizes and specs for Fb adverts:
- Realizing Fb ad sizes helps you keep away from posting photos that can seem blurry, pixelated, or distorted.
- Relying in your advertising and marketing aims, the fitting ad measurement and placement you utilize will assist your ad stand out from every thing else your audience sees.
- The best ad measurement and placement may help you attain the fitting viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed adverts is a good way to construct hype round a brand new product. It’s simple to arrange and may work with no huge funds.
All it’s a must to do is:
- decide a objective (attain, model consciousness, app installs, lead era, and so forth.),
- select your audience
- add the ad content material (the visuals, copy, and hyperlinks)
- set your funds
- and publish!
Fb locations these adverts in person’s information feeds, combined in with posts from mates, household, pages and teams. In-feed adverts may be photos, movies, and even GIFs.
To get essentially the most attain and engagement, think about using panoramic photos or 360-degree pictures. In the event you’re utilizing photos, preserve the overlaid textual content minimal.
In-feed adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: At the very least 1080 x 1080 px (no most, so add the very best decision file you could have)
Textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file varieties: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Most file measurement: 4 GB
Minimal sizes: 120 x 120 px
Decision: At the very least 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video adverts sizes
In case your primary objective is to get site visitors and/or conversions, working in-stream Fb video adverts is a wonderful technique to seize (and preserve) the eye of prospects.
You need to use Fb in-stream video adverts in two codecs: single movies and carousel (which seem in folks’s Fb Dwell feeds).
With the Fb carousel ad format, your in-stream video adverts will seem solely when somebody has been watching Fb Dwell movies for at the least 60 seconds.
In-stream video adverts solely seem for cell customers.
In-stream video adverts design specs
Photographs
Supported file varieties: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: At the very least 1080 x 1080 px
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Side ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Word: Don’t add textual content in your photos whenever you add them.
Movies
Supported file varieties: MP4, GIF or MOV
Most file measurement: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture measurement: 120 x 120 pixels
Decision: At the very least 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/supply, use carousel adverts.
With carousel adverts, you possibly can add between two and 10 photos or movies for customers to scroll via. By combining photos and movies, you possibly can break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you can also make every picture/video hyperlink to a distinct web page in your web site. So should you’re seeking to promote a number of merchandise with one ad, simply add photos or movies of the merchandise you need to promote and hyperlink each to the suitable product web page.
In-feed carousel adverts design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file measurement: 30 MB for photos; 4 GB for movies
Minimal measurement: 120 x 120 px for movies; 600 x 600 px for photos
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Adverts Sizes
If in case you have an ecommerce retailer and also you need to promote a number of merchandise with out overwhelming your viewers, use assortment adverts.
Fb assortment adverts seem in folks’s feeds so it is advisable make them participating and versatile in order that customers gained’t scroll previous it.
To do this, use a mixture of photos and movies. You can begin with a brief video that highlights your product’s begin options. Then, underneath the video, add three high-resolution photos of your finest promoting merchandise.
When folks click on on this ad, it takes them to a Fb Prompt Expertise. This can be a full-screen, in-app touchdown web page that focuses in your model and merchandise. Folks can store your merchandise immediately from this touchdown web page.
In the event you embody your product info within the ad, customers might click on over to your web site or retailer to search out (and purchase) extra of your merchandise.
Assortment adverts design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file measurement: 4 GB for movies; 30 MB for photos
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Prompt Expertise: Required
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb Prompt Articles adverts sizes
Prompt Article adverts are items of text-based content material which might be promoted throughout Fb.
Prompt Article adverts are items of text-based content material that Fb promotes throughout the platform.
Fb Prompt Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style adverts through Fb. This makes it simpler for cell customers to to grasp and interact with the content material.
The Prompt Articles format optimizes the adverts for
This ad format additionally offers companies extra alternatives to work together with prospects through options which might be fairly much like Fb’s Prompt Expertise ad format. These options permit Fb customers to:
- Watch auto-play video
- Broaden ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cell units
Prompt Articles adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Minimal picture measurement: 600 x 600 px
Advisable decision: at the least 1080 x 1080 px
Advisable side ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file measurement: 4 GB
Most measurement: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Advisable decision: at the least 1080 x 1080 px
Picture side ratio: 1:1
Video side ratio: 16:9
Fb Market adverts sizes
You may run adverts on Fb Market, which is a Craigslist-esque function on the platform the place customers should purchase and promote merchandise of their native communities.
Though Fb Market listings are free for customers, you possibly can pay a sum to put your adverts on this part of Fb.
Your adverts may be picture or video-based, they usually’re a good way to lead folks to your web site who’re actively trying to find and shopping for a particular product in a specific location.
With Market, Fb has created a one-stop store for various sorts of merchandise/providers, together with clothes, autos, and even homes bought by people, retailers, and different vetted companies.
Market adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Most measurement: 600 x 600 px
Decision: at the least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file measurement: 4 GB
Most picture measurement: 120 x 120 px
Ratio: 1:1
Decision: At the very least 1080 x 1080 px
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Fb proper column adverts
Not like picture and video adverts that seem in customers’ primary information feed, proper column adverts seem on the fitting aspect of Fb pages. Proper column adverts are solely seen by desktop customers, not cell customers.
Proper column adverts often have the identical info as in-feed adverts, however they’re smaller in measurement and show as a panorama picture.
As Fb cell customers improve, there’s much less demand for proper column adverts. However that doesn’t imply entrepreneurs don’t use them.
Proper column adverts design specs
Photographs and movies
Supported picture file varieties: JPG and PNG
Most file measurement: 30 MB for photos; 4 GB for movies
Minimal width: 254 px
Minimal top: 133 px
Decision: at the least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales adverts sizes
Similar to Snapchat Tales and Instagram Tales, Fb Tales are photos or brief movies that expire after 24 hours of going stay.
You may create adverts that seem at intervals as customers scroll via Fb Tales from pages and folks they observe. Until a person deliberately swipes out of the Story, the adverts will run for the total size of time (max 15 seconds).
Tales adverts design specs
Photographs
Supported file varieties: JPG and PNG
Picture ratio: 9:16
Decision: at the least 1080 x 1080 pixels; no most decision
Most file measurement: 30 MB
Minimal width: 500 pixels vast
Side ratio tolerance: 1%
Textual content necessities
Major textual content: 125 characters
Headline: 40 characters
Word: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
Movies
Supported file sort: MP4, GIF or MOV
Ratio: 1:1 (for cell or desktop) or 4:5 (for cell solely)
Decision: At the very least 1080 x 1080 pixels
Most file measurement: 4GB
Minimal width: 120 px
Minimal top: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Word: Including video sound and captions is optionally available, however advisable.
Fb Viewers Community ad sizes
Viewers Community swimming pools the ability of Fb customers by delivering your adverts in third-party web sites, apps, and movies.
While you make the most of Fb’s highly effective concentrating on options, you’ll have the ability to lengthen your attain and scale your Fb campaigns.
With Fb Viewers Community, you possibly can attain folks with native, banner, and interstitial adverts. You need to use the picture format in Viewers Community to promote your product, service, or enterprise.
Be sure you use an attention-grabbing photograph that exhibits your model persona and encourages folks to be taught extra about your supply.
Irrespective of the position you select (pre- or mid-roll), your adverts will seem on vetted platforms. In truth, Viewers Community now offers entrepreneurs extra understanding and management of the place their adverts might seem earlier than they even begin organising their campaigns.
Companies may use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their adverts to run.
Viewers Community adverts design specs
Photographs
Supported file sort: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: At the very least 398 x 208 px
Minimal measurement: 398 x 208 px
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sort: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Decision: At the very least 1080 x 1080 px
Minimal measurement: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story adverts sizes
Messenger Story adverts are vertical, full-screen adverts that seem to customers as they scroll via Messenger Tales.
Messenger lets you add emojis, stickers, and different artistic parts to your adverts to provide customers an attractive and immersing expertise.
You may use photos in Messenger Tales to showcase your services or products. Picture adverts in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story adverts design specs
Photographs
Supported file sort: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: At the very least 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file sort: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 9:16
Decision: At the very least 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Word: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
How one can optimize your ad placement for conversions
After selecting an ad goal and format, the following step is to select the best way to optimize the position of your Fb adverts to maximise your ROI.
Selecting the best ad placement ensures that you just picked the fitting Fb ad measurement that can make your adverts stand out amongst common posts. You additionally need your viewers to have an ideal expertise together with your adverts irrespective of the place they discover them.
Right here’s a desk that exhibits the place you possibly can place your adverts relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | Prompt Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb Prompt Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video
Rewarded video |
Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
Simply handle paid and natural campaigns on Fb, Instagram and LinkedIn with Hootsuite. From a single dashboard, you possibly can create and schedule posts and adverts, work together together with your viewers, measure your marketing campaign efficiency, and a lot extra. Request a free demo.
