Meta adopted up its rollout of the Fb Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Fb Video Insights API.
Builders can receive and analyze the next Reels efficiency metrics for a Fb web page, for every particular person video over the lifetime of the content material: common minutes seen, feedback, performs, minutes seen, put up attain, reactions and shares.
Meta senior technical account supervisor Rolando Castanon stated in a weblog put up that the enhancement to the Video Insights API might be accessible for the present model, in addition to all earlier variations of the Graph API, including that it’ll mechanically grow to be accessible to builders with entry to the relevant APIs, and apps is not going to have to be put via extra App Overview.
