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Final Information [100+ Hashtags for 2023]


If you would like your content material to get in entrance of as many individuals as doable (and isn’t that the entire level of this social media factor?), embracing an Instagram hashtag technique is essential.

Hashtags are a robust device for discovery on the photo- and video-sharing app (and, tbh, on all of your different favourite social media accounts, too). You will have heard whispers that Instagram is bettering its keyword-search functionality, however these good ol’ humble hashtags stay an extremely efficient option to attain the audiences you crave… and we dare say, deserve.

Able to degree up your Instagram hashtag sport? You’re in the correct place. Let’s do that.

What are Instagram hashtags?

A hashtag is a mixture of letters, numbers, and/or emoji preceded by the # image (e.g., #NoFilter). Instagram hashtags are used to categorize or label content material and make it extra discoverable.

foodie hashtags instagram

You possibly can add hashtags to the caption of your Instagram publish or Reel, or embrace them in textual content components in your Instagram Story. They’re a good way to broaden your Instagram viewers and get extra attain.

As an example, when you’ve posted a photograph of a skunk on a surfboard, you may pair it with the caption “The waves actually stink right now #browsing #surflife #animalssurfing #skunks #wildlifewednesday.”

You can also make up your individual hashtag (#skunkswhosurf), or add one which different persons are already utilizing — like#surflife, which has greater than three million posts.

Anybody who conducts an Instagram hashtag search will see a web page displaying all of the posts, Tales and Reels tagged with that hashtag.

crochet hashtag search results

Hashtags are clickable. Anybody who clicks on an Instagram hashtag will view all different posts that use the identical hashtag.

Folks can even select to observe hashtags, which suggests they’ll see your hashtagged publish of their feed even when they don’t observe you (but!).

curly hairstyles hashtag search results

That being mentioned: we lately ran an experiment wanting particularly on the effectiveness of Instagram web optimization vs Hashtags… and let’s simply say the outcomes had been eye-opening.

Take a look at the article or watch the video under to see what we discovered:

Prime Instagram hashtags

These are the most well-liked Instagram hashtags as of the writing of this text. However keep in mind: the most well-liked Instagram hashtags usually are not essentially the simplest.

A lot of posts could imply a number of individuals observe that hashtag, nevertheless it additionally means there’s a ton of content material on it and your posts may get misplaced. Think about using a mixture of common and area of interest hashtags to succeed in completely different audiences, from broad to particular.

Prime 50 hashtags on Instagram

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #vogue (1.1B)
  4. #photooftheday (1B)
  5. #pictures (1B)
  6. #artwork (1B)
  7. #stunning (816M)
  8. #nature (771M)
  9. #picoftheday (714M)
  10. #joyful (693M)
  11. #observe (687M)
  12. #journey (685M)
  13. #cute (660M)
  14. #type (634M)
  15. #instadaily (627M)
  16. #tbt (581M)
  17. #followme (553M)
  18. #summer time (539M)
  19. #magnificence (522M)
  20. #health (514M)
  21. #like4like (514M)
  22. #meals (502M)
  23. #instalike (493M)
  24. #photograph (482M)
  25. #selfie (450M)
  26. #pals (436M)
  27. #music (434M)
  28. #smile (432M)
  29. #household (432M)
  30. life (431M)
  31. #enjoyable (430M)
  32. #lady (424M)
  33. #likeforlikes (385M)
  34. #motivation (344M)
  35. #way of life (338M)
  36. #likeforlike (327M)
  37. #sundown (320M)
  38. #superb (286M)
  39. #nofilter (284M)
  40. #instamood (276M)
  41. #solar (269M)
  42. #follow4follow (250M)
  43. #inspiration (235M)
  44. #followforfollow (211M)
  45. #instapic (205M)
  46. #bestoftheday (200M)
  47. #cool (165M)
  48. #swag (144M)
  49. #night time (144M)
  50. #happybirthday (121M)

In style B2B hashtags

  1. #smallbusiness (118M)
  2. #enterprise (107M)
  3. #entrepreneur (97M
  4. #socialmedia (35M)
  5. #digitalmarketing (28M)
  6. #gross sales (20M)
  7. #tech (19M)
  8. #management (18M)
  9. #innovation (13M)
  10. #networking (12M)
  11. #web optimization (9.1M)
  12. #contentmarketing (7.3M)
  13. #marketingstrategy (6.9M)
  14. #businesstips (5.8M)
  15. #startups (5.4M)
  16. #productiveness (3.9M)
  17. #technique (3.8M)
  18. #b2b (2.9M)
  19. #consulting (2.9M)
  20. #office (2.3M)
  21. #professionaldevelopment (1.3M)
  22. #leadgeneration (940K)
  23. #b2bmarketing (575K)
  24. #saas (516K)
  25. #thoughtleadership (194K)

In style B2C hashtags

  1. #vogue (1B)
  2. #magnificence (522M)
  3. #health (514M)
  4. #discover (468M)
  5. #way of life (338M)
  6. #foodporn (296M)
  7. #foodie (238M)
  8. #instafood (234M)
  9. #instafashion (182M)
  10. #travelgram (171M)
  11. #purchasing (153M)
  12. #homedecor (138M)
  13. #fashionista (134M)
  14. #instatravel (124M)
  15. #sale (95M)
  16. #shoplocal (81M)
  17. #summervibes (58M)
  18. #instabeauty (26M)
  19. #styleinspo (24M)
  20. #low cost (13M)
  21. #instashop (10M)
  22. #healthAndwellness (8M)
  23. #instasale (1.7M)
  24. #productreview (1.2M)
  25. #b2c (387K)

Hashtags for Instagram likes

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #instagram (1B)
  4. #observe (687M)
  5. #instadaily (627M)
  6. #instalike (493M)
  7. #like (356M)
  8. #explorepage (324M)
  9. #followforfollowback (284M)
  10. #instamood (276M)
  11. #insta (206M)
  12. #fyp (182M)
  13. #instafashion (182M)
  14. #each day (168M)
  15. #like4likes (142M)
  16. #instalove (135M)
  17. #instaphoto (121M)
  18. #likeforlikes (112M)
  19. #instacool (108M)
  20. #followers (104M)
  21. #comedy (79.5)
  22. #like4follow (73.1M)
  23. #follow4followback (67.5M)
  24. #likeme (42.7)
  25. #likesforlikes (11M)

Canine Instagram hashtags

  1. #canine (363M)
  2. #dogsofinstagram (303M)
  3. #canine (164M)
  4. #instadog (114M)
  5. #doglover (93.7M)
  6. #dogoftheday (82.M)
  7. #ilovemydog (49.6M)
  8. #rescuedog (26.2M)
  9. #doglove (23.4M)
  10. #dogphotography (19.2M)
  11. #dogmom (17.5M)
  12. #dogmodel (10.5M)
  13. #Dogsitting (10.1M)
  14. #Dogofinstagram (9.7M)
  15. #dogtraining (8.4M)
  16. #doglife (6.1M)
  17. #Doggrooming (6.1M)
  18. #Doginstagram (4.1M)
  19. #doginfluencer (1.9M)
  20. #dogboarding (1.7M)
  21. #dogsmile (1.7M)
  22. #Dogselfie (1.7M)
  23. #dogpics (1M)
  24. #doggram (1.5M)
  25. #Dogadventures (1.3M)

Health Instagram hashtags

  1. #health (514M)
  2. #health club (250M)
  3. #exercise (214M)
  4. #well being (162M)
  5. #fitnessmotivation (137M)
  6. #bodybuilding (132M)
  7. #wholesome (119M)
  8. #yoga (116M)
  9. #operating (88.3M)
  10. #physique (63.3M)
  11. #run (59.9M)
  12. #fitnessmodel (59.4M)
  13. #gymmotivation (54.7M)
  14. #cardio (51M)
  15. #fitnessaddict (45.5M)
  16. #fitnessjourney (38.4M)
  17. #getfit (35.3M)
  18. #fitmom (29.1M)
  19. #workoutmotivation (24.8M)
  20. #gymrat (22M)
  21. #fitnesslifestyle (17.4M)
  22. #yogainspiration (16.7M)
  23. #sweat (16.1M)
  24. #strengthtraining (12.3M)
  25. #gymgirl (10.5M)

Artwork hashtags for Instagram

  1. #artwork (1B)
  2. #pictures (1B)
  3. #artist (310M)
  4. #drawing (283M)
  5. #paintings (193M)
  6. #digitalart (135M)
  7. #artistsoninstagram (110M)
  8. #draw (104M)
  9. #instaart (92.8M)
  10. #artoftheday (76.5M)
  11. #contemporaryart (66.6M)
  12. #paint (54.5)
  13. #abstractart (46.8M)
  14. #artgallery (43.6M)
  15. #inventive (28.3M)
  16. #artofinstagram (22.9M)
  17. #artcollector (16.9M)
  18. #modernart (15M)
  19. #tattooart (14M)
  20. #urbanart (14M)
  21. #picsart (14M)
  22. #artists (13M)
  23. #artlover (11.1M)
  24. #artdaily (6.7M)
  25. #artjournal (5M)

What number of hashtags ought to I exploit on Instagram?

For finest outcomes, restrict your self to three to five hashtags per Instagram publish (or Story, or Reel).

Technically, you can publish as much as 30 hashtags… however too many hashtags can look spammy and will even damage your attain.

This recommendation is coming straight from Instagram itself, however if you need extra proof that sticking to three to five Instagram hashtags is a good suggestion, we really put this to the check. Our little experiment discovered that, yep, 3 to five Instagram hashtags is the candy spot. (Learn the full, thrilling recap of our Instagram hashtag experiment right here!)

And keep in mind: Instagram’s search device additionally analyzes the precise content material of your captions, too… so hashtags aren’t your solely option to make an impression. Write informative, clear captions full of search phrases and key phrases to make the most of social web optimization.

instagram post captions hashtag for SEO

Kinds of common Instagram hashtags

There are actually no guidelines about what an Instagram hashtag could be, however you may loosely type hashtags into one in all these 10 classes:

Services or products hashtags

These are fundamental key phrases to explain your services or products, like #purse or #divebar

Area of interest hashtags

These get just a little extra particular, displaying the place you slot in the context of your trade, like #travelblogger or #foodblogger

Trade Instagram group hashtags

Communities exist on Instagram, and these hashtags aid you discover and be part of them. Suppose #gardenersofinstagram or #craftersofinstgram

crochet community hashtags

Particular occasion or seasonal hashtags

These can check with actual holidays or seasons, like #summerdays, or they can be utilized for all these Nationwide [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday

Location hashtags

Even when you geo-tag your Instagram publish, it could possibly nonetheless be a good suggestion to incorporate a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats

Every day hashtags

Daily has loads of its personal hashtags, from #MondayBlues proper via to #SundayFunday. We created a complete listing of each day hashtags so that you can select from when you’re in search of a straightforward supply of hashtags so as to add to your posts.

Related phrase hashtags

These hashtags mix components of product hashtags, area of interest hashtags, and group hashtags. Mainly, they’re phrases individuals use on Instagram to connect with present communities in a barely insider approach, like #amwriting or #shewhowanders

Acronym hashtags

Maybe the best-known acronym hashtag is #TBT for Throwback Thursday. Different common acronym hashtags embrace #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you solely reside as soon as.

Emoji hashtags

These hashtags can embrace emojis on their very own, like #😎, or phrases or phrases with emojis hooked up, like #sun shades😎.

Branded hashtags

These are customized hashtags that relate to your model or a selected marketing campaign, like #starbucksboy or #slurpeesummer. These could be a good way to encourage group constructing round your model, maintain observe of user-generated content material and even encourage worker ambassadorship.

branded hashtags maple syrup on instagram post

Instagram Hashtag FAQs

Do hashtags work on Instagram?

Sure, hashtags work on Instagram.

You possibly can tag your posts, Tales or Reels with hashtags. Although Instagram permits a most of 30 hashtags, we’ve discovered that 3 to five Instagram hashtags is the true candy spot.

How you can add hashtags on Instagram

Add hashtags to your Instagram content material simply as you’ll different textual content content material.

In the event you’re making a publish or a Reel, merely embrace the hashtag in your caption.

In the event you’re creating an Instagram Story, add a textual content factor in Create mode and simply sort in your most popular hashtag.

How you can conceal hashtags on Instagram

To cover a hashtag on an Instagram publish or Reel, simply add it as a remark as an alternative of a caption.

You may also wish to write the caption, hit the return button a number of instances, and including a caption just a few traces down. That approach, the hashtags will likely be hidden except a viewer expands the caption.

In the event you’re including a hashtag to an Instagram Story, make the textual content factor very, very, very small and transfer it someplace on the picture or video the place it could possibly mix in. You may also contemplate layering one other visible factor over prime to bury it, like a sticker. (Study extra Instagram Story hacks right here.)

How you can discover trending hashtags on Instagram

Not like Twitter, Instagram doesn’t publicize an inventory of trending hashtags. (Why you so shy, Insta?!)

Nonetheless, when you seek for a hashtag on Instagram, you’ll see what number of posts use that hashtag. You’ll additionally see an inventory of different common Instagram hashtags utilizing comparable phrases, with publish counts included too.

To seek for a hashtag on desktop, enter the hashtag together with the # image into the search field. On cellular, enter your search time period within the search field, then faucet Tags.

In the event you’re being attentive to your Instagram feed, you’ll study to rapidly spot trending hashtags as they emerge. Don’t be too fast to leap on a pattern, although. Solely publish utilizing a trending hashtag if it actually is sensible for your online business, and for the particular content material in your publish.

How you can create a hashtag on Instagram

Making a hashtag on Instagram couldn’t be simpler: simply sort the hashtag image (#) adopted by a phrase. Performed! You’ve simply invented a hashtag (and made us extremely proud within the course of).

What number of hashtags are allowed on Instagram?

You should use as much as 30 hashtags on any Instagram picture or video… however we really don’t advocate maxing that out. You’ll look spammy, and will even be punished by the Instagram algorithm.

As a substitute, decide 3 to five of your favourite hashtags for finest outcomes on Instagram.

How you can block hashtags on Instagram

When you can’t block hashtags which can be posted by accounts you observe, you can create a block to stop sure hashtags from showing in your recommended content material.

  1. Go to your profile, faucet the three-horizontal-line menu button on the highest proper.
  2. Faucet “settings,” then “recommended content material”.
  3. Faucet “particular phrases and phrases,” after which add the hashtag or key phrases you’d like to cover.

Are you able to add numbers to hashtags on Instagram?

Yep, you may add numbers to hashtags on Instagram… emojis, too! #prettycool2023🤯

How you can search a number of hashtags on Instagram

The Instagram app itself doesn’t really work nicely for a number of hashtag searches (although due to its improved key phrase searchability, you may discover some related outcomes in any case).

For extra correct search outcomes for a number of hashtags on Instagram, head to Google and search “website.instagram.com” adopted by all of the hashtags your coronary heart wishes. It will pull up posts tagged with the entire indicated hashtags.

How you can discover the perfect Instagram hashtags for YOUR model

The web is filled with Instagram hashtag mills, however the reality is, you’ll get the simplest outcomes when you do the legwork your self. And which means…

Scoping out your competitors

Clearly you don’t wish to be a copycat. However there’s all the time tons to study from watching others in your trade. What’s working for them? What group teams may they be tapping into with their tag technique? What hashtags are they utilizing that you simply undoubtedly wish to keep away from?

Instruments like Brandwatch for Hootsuite are tremendous useful for analyzing opponents and scoping out trade tendencies.

Spy in your viewers

Okay, perhaps “spy” is a harsh phrase… however how about eavesdropping? In case your desired viewers is utilizing sure hashtags as a group identifier or to take part in a dialog, this might be an important tag so that you can check out, too.

Professional tip: Use social listening instruments like Hootsuite streams to regulate all of your viewers, your nemesis and trade heroes, all with one handy dashboard.

Let Instagram information you

If you pop a phrase into the Instagram search device, you’ll see a bunch of associated search phrases pop up as ideas. These are sometimes related phrases which may rating you an excellent wider (or extra area of interest!) attain.

As an example, you may know instinctively to label your crochet sample publish with #crochet, however Instagram additionally suggests the labels #crochetaddict, #crochetlove, and #crochetersofinstagram — particular, community-oriented hashtags which have tens of millions of posts every.

Make your individual branded hashtag

On Instagram, anybody can create a completely distinctive hashtag to advertise a marketing campaign or your model as a complete. In different phrases: the perfect hashtag on your model was inside you all alongside!

Let your viewers learn about your hashtag by highlighting it in captions and Tales, and even together with it in your Instagram bio. Promote your branded hashtag with a contest, and acquire some superior user-generated content material alongside the best way.

Discover the Discover web page

Instagram’s algorithm could also be sliiiiightly mysterious, however these posts all ended up on the Discover web page as a result of they had been participating not directly. Study just a little one thing by peeping featured posts and making notice of their hashtag selections. In the event you discover any patterns rising, there’s no hurt in attempting to imitate their success.

Use Hootsuite’s AI hashtag ideas

Okay, earlier, we had been dunking on hashtag mills, it’s true… however this one is completely different.

Hootsuite’s AI expertise analyzes each your caption and the photographs you’ve uploaded to counsel essentially the most related tags. These are going to be a unique-to-you mixture of tags, and one which you need to use proper in Hootsuite Composer.

Study extra about our cool new robotic author buddy right here!

9 suggestions for the right way to use hashtags on Instagram

Use the correct amount of hashtags

Restrict your hashtags to 3 to five on Instagram. Sure, you technically can embrace as much as 30, however we’ve found that fewer is basically going to get you higher engagement and attain.

new post example with too many hashtags

Examine your analytics

Take the time to evaluation which hashtags are working finest for you. Hootsuite Insights affords useful analytics in a ravishing package deal to assist social media managers perceive what tags are profitable and which of them are flops.

Incorporate your hashtags on the finish

Pop your hashtags on the finish of your caption (and even publish them in a remark!) as an alternative of incorporating them into the textual content. Utilizing hashtags in the midst of your captions or feedback may make your content material much less accessible to individuals utilizing text-to-speech readers.

Study extra about accessibility for social media right here.

Choose the finest hashtags, not the most well-liked ones

Select hashtags that can entice high quality followers, not simply a big amount of followers. Simply because a hashtag like #followme has tens of millions of posts doesn’t imply that it’s going to drag within the type of audience you really need — you may discover your follower depend bounce with bots and spammers, which might be a turn-off for actual potential clients.

hashtag follow me search results on instagram

Search for hashtags that precisely signify what you’re all about, whether or not that’s a literal description of your product or companies (#bookstore), or a shout-out to a group that you simply’re a part of (#bookloversofinstagram). Ideally, intention for a mixture of broad hashtags and area of interest ones that each one are related and significant to your model and viewers.

Don’t repeat your self

It is perhaps tempting to easily copy and paste the identical lengthy listing of hashtags on each publish, however don’t do it.

Instagram’s group tips clearly state that “posting repetitive feedback or content material” will not be okay. In the event you use the identical hashtags for each publish, your content material will likely be penalized by the Instagram algorithm.

Examine the hashtag’s which means

As a result of hashtags are typically made up of a number of phrases operating collectively (#hereisanexample), misunderstandings can typically occur. Proofread any new hashtags with a grimy thoughts to be sure to catch any unintended swears.

In the event you’re utilizing slang or an acronym, it’s clever to do a fast search to be sure to’re not unintentionally posting one thing offensive, too. Possibly at your retailer, “B.D.E.” means “Huge Offers On a regular basis!” however the web might need one other thought all collectively.

Disguise your hashtags (if you need!)

In the event you discover your hashtags are distracting out of your unbelievable caption, you may all the time tuck them away out of sight. You are able to do this by both putting them a number of traces under the caption (which is able to maintain them hidden except somebody clicks “see extra”) or pop them right into a separate remark.

sketch comedy nite post hidden hashtags in comment

Select numerous hashtags

As a substitute of selecting 5 hashtags which can be variations on a theme (#canine, #puppies, #doggos, #goodboys, #furryfriends), attempt to hit completely different sorts of search phrases with every of your tags.

As an example, perhaps one hashtag is said to your location (#boston) whereas one other makes an attempt to attach with group (#dogmoms) and one other promotes your branded contest (#staceyssummerdogfashioncontest).

Don’t use banned hashtags

Some hashtags—like #nudity or #youngmodel—get used inappropriately so ceaselessly by customers that Instagram principally hides them away.

nudity banned hashtag instagram search results

(Rumor has it that utilizing banned hashtags may even get you shadowbanned however… nicely, the jury continues to be out on that.)

A few of these tags are blacklisted quickly, others completely, nevertheless it’s exhausting to foretell precisely what will likely be ruined subsequent (we’ve seen web sites declare that #skateboarding is banned! Why! What did you guys do?!) so it’s a good suggestion to double-check that your fave hashtags are working earlier than you go forward and schedule that publish.

Begin constructing your Instagram presence utilizing Hootsuite. Schedule and publish posts on to Instagram, have interaction your viewers, measure efficiency, and run all of your different social media profiles — all from one easy dashboard. Attempt it free right now.

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