What a present!
I’ve had the pleasure of attending the Affiliate Summit conferences since 2007, and this previous Affiliate Summit West in Las Vegas was really top-of-the-line that I’ve ever attended. From the standard of attendees each on the model and writer sides to a brand-new venue that didn’t have that “smoked in” scent, it will likely be arduous to prime this one.
As soon as individuals lastly realized that the present was on the newly constructed Caesars Discussion board and not Caesars Palace (because it was just a few years again), assembly requests have been flying throughout electronic mail, LinkedIn, the official Affiliate Summit app, and even Fb Messenger (you understand who you might be).
Sunday was a journey day for many of the TUNE staff, with seven staff members flying in from 5 completely different states. It looks like virtually everybody had some form of journey mishap or delay in attending to Vegas, however even air journey couldn’t put a damper on everybody’s spirits. The TUNE staff bought collectively for some high quality eats at Magnificence & Essex within the Cosmo, went to the affiliate-famous Chandelier bar for his or her signature Verbena cocktails, then completed the night time catching the present “O” by Cirque du Soleil on the Bellagio.
Come Monday, it was showtime! The TUNE staff was posted up at each our Meet Market desk, and lots of of affiliate entrepreneurs swarmed our sales space for six straight hours. It was nice to see a combination of present shoppers, acquainted faces, and lots of new ones, as nicely.
In reveals previous, the Meet Market is often packed for the primary hour or two, then ramps again up for the final hour or so — however this yr it was continuous. There have been occasions that the road to talk with a TUNE member was three to 4 individuals deep. We had some killer swag, and handed out tons of TUNE + Fluent Completely happy Hour invitations for Topgolf!
After the Meet Market ended and the TUNE staff had a fast breather, it was out to dinner once more, then again to the place essentially the most affiliate motion occurs outdoors the present: the Chandelier bar.
On Tuesday, the present shifted from Monday’s Meet Market to the Exhibit Corridor. The present flooring was a bit extra manageable, and there have been numerous affiliate entrepreneurs feverishly texting and messaging by way of the Affiliate Summit app on locations to satisfy up throughout the Discussion board.
As soon as the clock struck 5, the TUNE staff headed over to Topgolf for our joyful hour occasion with Fluent. That is all the time my favourite a part of any present, and it’s such an absolute pleasure to listen to from those that our joyful hour (and never the one upstairs) was the spotlight of their journey. We hosted practically 400 associates, and persons are nonetheless raving about it!
After TUNE’s Topgolf occasion, individuals flocked to Darren Blatt’s Affiliate Ball, the place Methodology Man carried out for a vigorous crowd of efficiency entrepreneurs.
Afterwards, the TUNE staff bought collectively for one final staff meal in Las Vegas, making a go to to the very best pizzeria west of the Delaware River (shhhh!).
And what Vegas journey can be full with out seeing the fountain present at Bellagio, and Billy Joel’s Piano Man at a dueling pianos bar?
Wednesday was the final official day of the present, which noticed its fair proportion of affiliate zombies wandering round to choose up their previous few conferences. A lot of the staff traveled house Wednesday, however we undoubtedly took house plenty of business traits with us:
- Manufacturers are nonetheless struggling to seek out and recruit high quality publishers, influencers, and procuring companions. Fortunately, TUNE can assist with that.
- Content material stays king, with publishers persevering with to beef up their efficiency driven-editorials groups similar to Buzzfeed Purchasing, Capital One Purchasing, NY Submit Offers, and Purchase Aspect from Wall Avenue Journal as I highlighted in our 2022 Advertising Tendencies Recap.
- Influencers, notably using quick kind video like Instagram Tales and TikTok, are in excessive demand.
- Model to model partnerships have gotten a a lot greater dialog within the affiliate world, notably now since platforms like TUNE can precisely monitor attribution for net, cell, and even offline visitors.
We’re all again and able to assist scale what you are promoting! If you need to study extra, please attain out to us at [email protected] immediately.
Creator
Dan Buontempone has been within the companion advertising house since 2006, spending time on the model, writer, and company sides of the enterprise. Dan’s affiliate profession has all the time revolved round connecting among the finest manufacturers and publishers within the business, and he continues to try this as TUNE’s Enterprise Growth Specialist. Nothing excites Dan greater than a pixel or postback firing when it’s imagined to! Dan is eternally a Lengthy Islander and at present resides in New York’s Hudson Valley, about an hour north of the best metropolis on the planet.
