Most individuals get uncomfortable when speaking about finance, budgets, and retirement — however not at FinCon. There, attendees eat, sleep, and breathe private finance. Annually, a whole bunch of self-proclaimed “finance nerds” make the pilgrimage to a brand new metropolis for FinCon and meet with like-minded colleagues to be taught, share, and develop their obsession. Attendees embrace podcasters, bloggers, app builders, monetary consultants, TikTokers, authors, and YouTubers who’re all searching for new methods to advertise their private finance imaginative and prescient and increase their attain to customers who’re searching for recommendation.
This 12 months, FinCon was hosted in New Orleans, which introduced an entire new taste to the occasion. The FinCon workers hosted dinner teams, networking occasions, and even introduced in a reside jazz band throughout the convention. Becoming, because the occasion was hosted proper close to the world-famous French Quarter.
High Traits at FinCon 2023
Keynotes this 12 months centered closely on more and more standard subjects for monetary publishers, such because the emergence of AI, work-life stability, and modern methods to monetize content material. Each keynote was full of a whole bunch of passionate people who got here prepared to have interaction, be taught, and take concepts residence with their keynote takeaways.
One of many main methods these content material creators have been monetizing their digital footprint is by teaming up with monetary providers firms as sponsors. Manufacturers attending FinCon are searching for distinctive influencers to hitch their affiliate packages, particularly those that have a captive viewers within the model’s goal market. As soon as they‘re teamed up, monetary firms and their associates can work extra intently on what promotional actions have one of the best probability of success and on how these people will be pretty compensated for his or her efforts.
Every day, the entire model cubicles had been flooded with passionate monetary content material creators, who had been busy pitching their product providing and determining how they may work along with a mutually useful affiliate relationship. Most manufacturers attending FinCon have purpose-built affiliate administration platforms in place to have the ability to effectively onboard, observe, report, and pay content material creators, whereas different manufacturers had been busy loading spreadsheets with names and manually producing UTM strings plus promo codes to correctly attribute their newly discovered affiliate companions.
Why TUNE Attends FinCon
We head to commerce reveals like FinCon yearly to attach with monetary publishers to incorporate within the TUNE Community so we are able to facilitate introductions to our shoppers within the monetary vertical. We additionally go to satisfy manufacturers searching for extra environment friendly instruments to handle their rising affiliate packages and new methods to find partnerships that may stand the take a look at of time.
FinCon continues to be a tremendous yearly convention for private finance nerds and fintech manufacturers alike — and for firms like TUNE to satisfy new individuals and construct out partnerships. Annually, FinCon selects a brand new metropolis for the following convention. My first FinCon was in Austin, final 12 months was in Orlando, and this 12 months was New Orleans; subsequent 12 months, FinCon might be going to Atlanta. Time to dam off October 23–26, 2024 to come back see what all of the hype is about at FinCon ‘24 in Atlanta!
Writer
Connor is a Gross sales Govt for TUNE who acquired his BA in Advertising and Worldwide Enterprise from Washington State College. He focuses his time and vitality with our lead-generation shoppers and enjoys rolling up his sleeves to unravel sophisticated technical configurements. Exterior of labor he’s an avid snowboarder, surfer and crusing fanatic.
