The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel put up format in July 2022, LinkedIn just lately introduced their removing of it lower than a 12 months later.
Why? Apparently due to consumer suggestions that LinkedIn carousels (and hyperlink stickers and profile movies) weren’t hittin’ the mark for content material creators on the platform.
That’s a bit unusual, contemplating LinkedIn carousels get 5 occasions as many clicks as every other put up format.
Don’t fear: there’s nonetheless a technique to make LinkedIn carousel posts. It’s known as the “LinkedIn doc put up” or “PDF put up hack,” and it’s been round quite a bit longer than the precise LinkedIn carousel format.
Right here’s learn how to create LinkedIn carousel doc posts and adverts that get you observed.
Bonus: Obtain a free step-by-step information to combining natural and paid social ways right into a successful LinkedIn technique.
What’s a LinkedIn carousel?
A LinkedIn carousel is a content material format that viewers swipe by means of to see a number of photos or movies inside a single put up, like a flipbook. Many social platforms, like Instagram and Fb, have carousel put up codecs.
LinkedIn carousel put up
LinkedIn carousel posts used to appear like this:
Supply: Hootsuite on LinkedIn
Since June 2023, you possibly can’t showcase a number of photos or movies as a carousel like that anymore, however you can make a document-based carousel put up like this:
Supply: Nicholas Petroski on LinkedIn
The one limitation with doc carousels vs. conventional carousel posts is you possibly can’t use video information.
LinkedIn carousel advert
LinkedIn carousel adverts are nonetheless a sound format. So when you’ll must create natural carousels with PDFs, go forward and prep these image-based carousel adverts!
Supply: The Dwelling Depot on LinkedIn
LinkedIn carousel specs
Since precise carousel posts aren’t round anymore, right here’s what you’ll must create doc carousel posts on LinkedIn:
- A doc file (PDF, PowerPoint, or DOC/DOCX)
- Most 300 pages
- File dimension of lower than 100MB
Moreover, whereas both web page orientation works, we advocate utilizing an A4 or US letter dimension panorama orientation in your doc for higher visibility.
For carousel adverts, the present specs are:
- JPG, PNG or GIF (static solely) format
- 1:1 facet ratio (sq.)
- Minimal dimension of 1080 x 1080 pixels
- Below 10 mb per picture
- Minimal 2, most 10 photos
Do carousel posts do higher on LinkedIn? [Experiment!]
We all know carousel posts outperform practically each put up sort on different platforms, even getting 3 occasions extra engagement than Reels on Instagram. What about on LinkedIn?
Let’s discover out.
To show the speculation that LinkedIn carousels additionally lead the pack in engagement, I did what any good scientist would: I examined it myself.
Since precise LinkedIn carousel posts don’t exist anymore, I attempted this with the PDF doc technique. (Actual steps to create these are within the subsequent part.)
A number of issues to find out about this mini-experiment:
- I created a PDF, a picture put up, and a textual content put up and scheduled them to my LinkedIn profile.
- I used the identical copy for the textual content content material a part of the put up for all three.
- I put the touchdown web page hyperlink within the feedback, as these within the know do, as a result of LinkedIn posts with out hyperlinks get higher outcomes.
- I had Hootsuite autoschedule the picture and textual content posts to maximise their attain, utilizing the Finest Time to Publish characteristic that analyzes your distinctive viewers and publishes posts once they’re probably to be seen.
Attempt Hootsuite totally free
Listed below are the posts:
And listed below are the outcomes:
What do these outcomes inform us? Properly, for one, I’m not extremely popular.
Secondly, that sure, doc carousel posts do appear to do higher on LinkedIn.
Why do LinkedIn carousel posts carry out so significantly better? It could possibly be as a result of their visible nature makes them extra eye-catching in your LinkedIn feed, making it extra possible you’ll cease and browse it.
Or, it could possibly be as a result of individuals need analysis and knowledge on LinkedIn: 77% of technical customers say it’s their favourite sort of content material.
Supply: Statista
Statistics and infographics go collectively like peanut butter and jelly. Ergo, doc carousel posts are the peanut butter to LinkedIn’s jelly.
It’s science.
Find out how to put up a carousel on LinkedIn
In case you skipped forward, native picture and video carousels on LinkedIn are gone. These are the steps for a nifty workaround: LinkedIn doc posts that appear like carousel posts.
Doc posts have been round on LinkedIn for a number of years and so they operate a lot the identical means a carousel put up used to: a number of frames customers can swipe by means of.
Right here’s learn how to make them:
1. Click on “Begin a put up”
Check in to www.linkedin.com and click on Begin a put up on the high.
2. Create your LinkedIn carousel put up
Kind in the principle textual content content material such as you would for every other put up. Then click on the three dots icon and the doc icon to connect your PDF, PowerPoint, or .DOC/.DOCX file.
Add your doc, give it a title (which is publicly viewable), and click on Accomplished.
You can too create a doc carousel put up from the cellular app by tapping Publish, then beneath Extra, select Doc to connect your PDF.
3. Publish it
That’s it! Click on Publish and also you’re achieved.
Right here’s what your carousel doc put up will appear like:
You can additionally depart a remark in your new LinkedIn carousel doc put up with a hyperlink to a touchdown web page the place individuals can obtain the PDF, or learn the report, in full.
It’s essential to notice if you add a PDF to LinkedIn, it turns into publicly downloadable. However lots of people don’t know that, and the obtain hyperlink is hidden within the full display screen view on the high proper, so it’s unlikely individuals will obtain it that means.
That’s why it’s nonetheless efficient to hyperlink individuals over to a touchdown web page to aim to seize their electronic mail in an effort to obtain the PDF. Get these leads, bebe.
Find out how to create a carousel advert on LinkedIn
Apparently, LinkedIn has stored the picture carousel put up format for paid adverts. Right here’s what they appear like:
Supply: Motto on LinkedIn
First off, you want a LinkedIn Firm Web page in an effort to run adverts. Setting yours up from scratch? Optimize your Firm Web page for discovery and engagement first.
After you have a Firm Web page, right here’s learn how to create a carousel advert:
1. Create a brand new marketing campaign
Log in to www.linkedin.com and head to Marketing campaign Supervisor. Click on Create, then Marketing campaign.
2. Enter superior mode
You may solely create carousel advert codecs in “superior mode” so click on on Superior on the high to modify over. It can ask you to create a brand new advert group.
3. Select an goal
Give your advert group a reputation and select your goal. I selected “web site visits” since I would like individuals to click on a hyperlink.
4. Set your funds
Like on different platforms, you possibly can set both a lifetime or day by day funds. You may have the system optimize your advert spend, which is a good suggestion for many LinkedIn customers, or you possibly can set handbook bids (really helpful for tremendous superior professionals solely!).
Fill out the funds and your date vary and click on Subsequent.
5. Select your audience
You may get tremendous particular with viewers concentrating on in superior mode, together with importing your individual customized viewers. LinkedIn additionally has inbuilt audiences based mostly round sure profile attributes, like customers who’ve not less than a Bachelor’s diploma or work in particular fields.
For instance, I selected advertising professionals.
Clearly, your geographic and demographic concentrating on can be distinctive to your wants.
6. Select the carousel format
Now we’re on the good half: the precise carousel creation. Select the carousel advert format:
The final (elective) setup job is defining your conversions for correct marketing campaign monitoring. Once more, these are particular to your marketing campaign, so test LinkedIn’s assist part for learn how to arrange conversions precisely the way in which you want them.
Then, click on Subsequent.
7. Create the carousel advert
Click on Create new advert. Add a reputation in your advert (in your personal monitoring functions), and the precise advert copy and hyperlink URL.
After that, you possibly can add as much as 10 picture playing cards. Every one can hyperlink to a special URL, or have all of them hyperlink to the identical place. You’ll want to add a brief headline (max 45 characters) for every card.
8. Save and activate your marketing campaign
When you’re achieved creating your carousel advert, click on Save on the backside so as to add it to your marketing campaign.
Repeat the method to create extra carousel adverts inside that group, or go forward and activate your marketing campaign from Marketing campaign Supervisor to start out working your advert(s).
Need some super-specific tricks to maximize conversions? Try our carousel adverts information.
10 LinkedIn carousel examples
1. Begin with a daring shade
This carousel catches your eye instantly with its daring background shade on the primary slide.
Supply: Dan Nelkin on LinkedIn
Steal this: Pair a brilliant shade together with a catchy headline to get consideration, then ship worth in your remaining slides.
2. Educate your viewers
Individuals need knowledge, stats, and to study one thing new from LinkedIn. Adobe is aware of this, and steadily provides related recommendation for his or her inventive skilled viewers.
Supply: Adobe on LinkedIn
Steal this: Use doc carousel posts to show individuals a talent, or talk new details about your business.
3. Showcase your organization tradition and values
Carousel posts don’t all the time must be instructional or have fancy infographics. Share photographs from a current neighborhood or workplace occasion and speak about values that matter.
Supply: Hootsuite on LinkedIn
Steal this: Put collectively a photograph slideshow of a current occasion you sponsored or simply share photographs from across the workplace. Let prospects and potential staff see what your organization is all about.
4. Use a contrarian headline
Brandwatch’s headline caught my consideration as a result of it’s totally different from what we usually see, pushing ideas which are new, distinctive, wonderful, confirmed, and so on. As an alternative, their headline guarantees “unoriginal ideas that work.” Sincere and descriptive.
Supply: Brandwatch on LinkedIn
Steal this: Sure, catchy headlines can get clicks, however don’t overthink it. Generally one of the best headlines are essentially the most trustworthy, or essentially the most… unoriginal.
5. Share a tutorial
Canva is aware of their product has a ton of options, so sharing tutorials as carousels helps shortly train customers one thing new and preserve individuals utilizing their product.
Supply: Canva on LinkedIn
Steal this: Any firm can create step-by-step tutorial carousels, however it’s particularly becoming for software program companies or consultants and coaches. It’s additionally an ideal technique to repurpose movies or weblog posts into LinkedIn carousels.
6. Promote an occasion
Since LinkedIn carousel posts get so many extra clicks and far more engagement than different codecs, they’re nice for selling occasions. Google makes use of a doc carousel put up right here to advertise their free webinar.
Supply: YouTube on LinkedIn
Steal this: Create a couple of slides itemizing the time, date, and placement of your occasion (or the URL to join a web-based occasion). For a bit extra element, escape a couple of key factors individuals can anticipate to study, or advantages of attending.
7. Assist a brand new product launch
LinkedIn most likely isn’t your essential gross sales channel for e-commerce or B2C merchandise, however it’s nonetheless a very good place to speak about your latest stuff, both to draw potential job seekers, or for general model consciousness.
Supply: Anker on LinkedIn
Steal this: Break down the important thing options of your newest product for a doc carousel put up. Tailor the copy of your put up to the extra B2B-focused viewers of LinkedIn, reasonably than a “purchase this now” name to motion.
8. Share analysis
Individuals need knowledge. Give individuals knowledge.
Supply: Pew Analysis on LinkedIn
Steal this: Flip your newest survey or report right into a doc carousel put up. As a bonus, get individuals in your electronic mail listing by linking to a touchdown web page to obtain the complete report.
9. Quote an interview
Who higher to rock a LinkedIn carousel than LinkedIn? This one options recommendation taken from one other LinkedIn put up, repurposed as a carousel. So meta (however not Meta)!
Supply: LinkedIn on LinkedIn (LoL)
Steal this: Repurpose a podcast episode or YouTube video into LinkedIn carousel slides. Or, take an present interview from some place else and create a carousel together with your key takeaways. Simply be sure you ask permission first from the copyright proprietor earlier than sharing a put up with their content material in it.
10. Create a mini-portfolio
Sherwin-Williams makes wonderful use of the doc carousel format as a undertaking portfolio in a nutshell — particularly helpful for service suppliers.
Supply: Sherwin-Williams on LinkedIn
Steal this: Put as much as 10 of your finest photographs for a current undertaking, together with a abstract of the important thing challenges and massive wins within the put up content material, and increase, you’ve a tiny however mighty portfolio to showcase your work. You can additionally create slides of previous consumer testimonials in case you don’t have any photographs. Make certain to incorporate your web site hyperlink for prospects to study extra and ebook you.
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