GITEX World 2022 will likely be held in Dubai from October 10 to 14. The occasion will function all the key technological developments from the sector, corresponding to good cities, cybersecurity, knowledge financial system, mobility, healthcare and telecommunications.
First Knowledge will current its personal AI, able to processing massive quantities of information and analyzing client conduct based mostly on Arduous ID. This software program will likely be a brand new software for focusing on promoting, because it permits you to extra precisely determine the audience of a product. On the similar time, Arduous ID preserves consumer privateness.
“Arduous IDs present corporations with details about a buyer’s client habits, actions, hobbies, job, earnings, place, and so forth. On the similar time, all the info is impersonal, and it’s unimaginable to determine a selected particular person by his Arduous ID. However you’ll be able to present him related promoting. And never solely on the web, but in addition in TV exhibits and even in offline shops. That is at present one of the crucial efficient methods to seek out prospects.” Alexander Starostin, co-founder of First Knowledge
The startup First Knowledge invitations Arduous ID distributors, companions and buyers from MENA and different areas to work collectively to develop MarTech instruments.
