Dotdigital prospects are savvy entrepreneurs. They know that cell messaging can not be an afterthought in terms of having a stable cross-channel technique. That’s why we’ve been busy constructing a brand new method that can assist you attain your viewers the place they’re most energetic.
With over two billion customers globally, our prospects can ship messages on the app the place your viewers spends a median of 33 minutes per day – that’s the identical time it takes the common individual to run a 5k. I do know lots of you’ll understand how lengthy that feels…
Possibly you’re considering, “What? WhatsApp? For advertising?”. I hear you. It’s true that while billions of individuals worldwide are utilizing the app on daily basis, it’s not utilized by all advertising groups simply but. However why not?
My opinion? Their advertising automation platform hasn’t made it straightforward for them. We’ve been on a mission to vary that at Dotdigital HQ.
Early adopters of WhatsApp in our non-public preview noticed outcomes that exceeded our expectations. As soon as we made it straightforward for our prospects to ship WhatsApp messages, they had been seeing industry-defying open and conversion charges. Some had a 50X return on advert spend (ROAS). We knew this was going to be a game-changer.
However what makes WhatsApp completely different from different channels and why did we all know it was value investing in? E mail advertising is nice, however we didn’t wish to cease there. A whopping 73% of customers use a number of channels throughout their shopping for journey, so its clear we have to assume past conventional channels. WhatsApp, as a extensively used and trusted platform, affords a novel likelihood to achieve an viewers via their favourite messaging app. Right here’s why.
Why WhatsApp?
Dotdigital prospects can now add WhatsApp into their current channel combine to drive increased conversions and industry-defying open charges.
- It’s a crowd favourite: Billions use it. Day by day. It’s the proper place to achieve your viewers.
- Outcomes that make a distinction: With open charges over 90% and click-through charges sometimes between 45-60%, your messages will get the eye they deserve.
- Content material past characters: Transcend textual content on a display. WhatsApp helps pictures, PDFs, headers, emojis, and particular characters, making your messages pop.
- Go world: With entry to audiences in 180+ nations, your messages aren’t certain by borders. Ship as soon as, worldwide.
- Protected and safe: Finish-to-end encryption retains all messages non-public and safe.
Just like the sound of that? So can we. That’s why we’ve labored so laborious to get it baked into Dotdigital. Right here’s how you should utilize it.
5 concepts to get you began with WhatsApp
- Encourage first-time engagement by including WhatsApp into your welcome journey.
- Encourage loyalty and model advocacy on a extra private channel. Say glad birthday, thanks, or reward loyal prospects on an app they use on daily basis.
- Put your model within the highlight by showcasing your product line, creating interactive campaigns, and telling tales with pictures and movies.
- Drive repeat purchases by sharing personalised coupon codes or letting prospects find out about a brand new product drop on a channel they interact with usually.
- Share updates and notifications to craft an distinctive expertise for purchasers, donors, spectators, holidaymakers… whoever you wish to market to.
Obtain our WhatsApp marketing playbook: Your information to success for much more methods to make use of the channel in addition to how one can get began with capturing consent.
However possibly you don’t already use Dotdigital and wish a reminder about why you must. Effectively, right here goes:
Why Dotdigital?
- Unbeatable usability: Our prospects will inform you how straightforward it’s to construct an e-mail in Dotdigital. Constructing a WhatsApp message is not any completely different.
- Trim your tech stack: Handle your e-mail, SMS, internet, and WhatsApp advertising in only one platform and say goodbye to third-party suppliers.
- We’ve received your again: Beginning any new channel may be daunting. Not with Dotdigital. From deliverability specialists who ensure your messages land, to strategic assist on what to ship and when out of your Buyer Success Supervisor.
When you’re prepared to start out utilizing WhatsApp on Dotdigital, request a name again along with your CSM or e-book a demo at this time.
