CHICAGO – April 18, 2023 – Forsta, a number one world supplier of market analysis, buyer expertise (CX), and worker expertise (EX) know-how, right this moment introduced the discharge of Forsta Discussions, its built-in qualitative analysis instrument for planning, conducting and monitoring video focus teams inside the Forsta Human Expertise (HX) Platform. This makes it simpler to increase present analysis applications and analyze, visualize and report utilizing the vary of instruments within the Forsta HX platform.
Forsta Discussions’ easy-to-use, self-serve interface permits researchers and CX professionals who’re conducting focus teams and in-depth interviews (IDIs) to seize wealthy and complete suggestions from members or clients. It additionally permits them to delve deeper into this suggestions to know these teams higher than ever earlier than.
Forsta Discussions affords the next advantages:
- Schedule, conduct, and observe periods as desired with the net venture administration dashboard and video assembly interface.
- Integration into the Forsta HX platform to complement different analysis applications, like surveys or diary research. Collect, analyze, and visualize in a single place.
- Chopping-edge analysis instruments for video focus group moderation and statement together with participant administration, digital backroom and in-built safety capabilities.
“Focus teams and IDI’s are a vital part of fine qualitative analysis to totally perceive the motivations and emotions of consumers and analysis members, whether or not you’re seeking to introduce qual analysis into your providing as a market analysis company (MRA) or need to shortly seize in-depth suggestions from members. With Discussions, we’re creating an easy-to-use house for two-way dialog that focuses on human reference to clients and members. And we’re additionally capturing these verbal and non-verbal insights in order that manufacturers will be empowered to behave in a manner that builds customized experiences for his or her audiences.”
Tobi Andersson
Managing Director of Market Analysis at Forsta
“Forsta Discussions is obtainable as a part of the Forsta HX Platform alongside Forsta Surveys, Visualizations, Studio, Digital Diaries, and extra. It may be used for to run on-line focus teams, to enrich different analysis applications, in addition to run in parallel to present CX applications. Forsta additionally affords a full vary of qualitative analysis instruments for market analysis and CX professionals.
To be taught extra about Forsta Discussions, please go to our internet web page under.
About Forsta
Forsta powers the HX (Human Expertise) Platform – a complete expertise and analysis know-how platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), and Market Analysis – in order that corporations can get a deeper, extra full understanding of the experiences of their audiences. Forsta’s know-how, mixed with its crew of knowledgeable consultants, helps hundreds of organizations throughout quite a lot of industries, together with monetary companies, hospitality, market analysis, skilled companies, retail, and know-how. Forsta is acknowledged as a Chief within the 2021 Gartner® Magic Quadrant™ for Voice of the Buyer. Forsta is a PG Forsta firm.
About PG Forsta
PG Forsta gives the know-how and experience to assist organizations get a deeper, extra full understanding of the experiences of their audiences. The corporate powers the HX (Human Expertise) Platform – a complete expertise and analysis know-how platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), Affected person Expertise (PX) and Market Analysis. PG Forsta is acknowledged as a Sturdy Performer in Buyer Suggestions Administration within the Q1 2023 Forrester Wave™. It serves quite a lot of industries, together with healthcare, monetary companies, hospitality, market analysis, skilled companies, retail, and know-how.
Press & media enquiries
Theresa Tepper
International Director of Communications
theresa.tepper@forsta.com
