Not-so-Swiftly
Fox is happy “throughout the spectrum” with how the 2023-24 season has unfolded, and Gottlieb stated the second half will “get even higher.”
“Just a few years in the past, you could possibly take a look at the panorama and say a few of the previous guard was towards the tip that was carrying plenty of rankings juice—Drew Brees, Tom Brady, Aaron Rodgers,” Gottlieb stated. “That transition has occurred. Now, it’s San Francisco; it’s Jalen Hurts; Patrick Mahomes. The children are all proper. And a bit Taylor Swift by no means harm both.”
The Week 3 matchup between the Chiefs and the Bears—which included Swift within the crowd—drew 24.3 million viewers that Sunday, making it the most-watched telecast on any community.
However Fox isn’t banking on extra Swift appearances to drive additional viewership and sports activities advertising and marketing.
“Our view is that it was an important second. We have been very proud and comfortable that we have been there on the inception and helped carry that first wave of pleasure of Taylor Swift on the recreation to life,” Gottlieb stated. “The impact on rankings and demographics might need been a bit breathlessly overstated.”
In accordance with Gottlieb, when digging into the information, Swift’s presence didn’t carry a “vital viewership occasion,” but it surely was a “enjoyable popular culture second.”
“However with all nice, enjoyable popular culture moments, you need to watch out to not beat the horse to demise,” Gottlieb added. “It may not be an each week incidence that you just need to get a broadcast filled with Taylor Swift puns and mentions.”
