“Whereas we hope the writers strike ends quickly, we’re greater than ready to serve our audiences with a implausible unscripted schedule,” stated Rob Wade, CEO of Fox Leisure.
Fox Information on an even bigger stage
Fox historically shies away from emphasizing its Fox Information properties throughout its Could upfront occasion—that division acquired its personal highlight earlier in upfront season—however that modified with this yr’s presentation.
Dana Perino skipped Tuesday night’s broadcast of The 5 to attend, and was joined on stage by host Invoice Hemmer.
The pair checked in nearly with the remainder of the hosts of The 5, shortly earlier than they had been set to go reside for Monday’s present, however the upfront crowd appeared to lose curiosity because the phase continued for a number of minutes.
Nevertheless, Fox needs advertisers to know that Fox Information is No. 1 in cable information, and is poised to have a giant yr with the upcoming 2024 presidential election and as host of the primary Republican main debate.
The World Cup is coming
The corporate closed its presentation with an entertaining sports activities phase, main off with the power of soccer and the upcoming 2023 Girls’s World Cup.
Fox introduced out former U.S. Girls’s Nationwide Group star Carli Lloyd—who lately joined the Fox Sports activities broadcast workforce—and broadcaster Erin Andrews to guide the phase.
“Girls’s sports activities is having a breakthrough second, and Fox greater than another broadcaster will spotlight these world-class athletes on our largest platforms,” stated Mark Evans, evp of Fox Sports activities advert gross sales.
Following a soccer sizzle reel, Fox Sports activities additionally touted the power of its school and professional soccer slates, in addition to baseball, bringing out Yankees legends Derek Jeter and Alex Rodriguez. The one boo of the afternoon? A point out of the Dallas Cowboys, and the truth that Fox will broadcast 9 of the workforce’s video games subsequent season.
To cap it off, Lloyd, Jeter, Rodriguez and NFL star Rob Gronkowski tossed autographed balls from their respective sports activities into the group.
