Freedonia Customized Analysis Examine Sparks Media Frenzy with Eye-Opening New Information

Freedonia Customized Analysis (FCR), a division of MarketResearch.com, launched a brand new examine commissioned by the American Recyclable Plastic Bag Alliance on the influence of New Jersey’s single-use bag ban, which discovered that New Jersey’s plastic consumption tripled after the ban was enacted.

As a result of ban, shoppers bought reusable non-woven polypropylene luggage from retailers as a substitute for single-use luggage, however solely used them a mean of two to 3 occasions, spurring a big enhance in plastic and dangerous greenhouse gasoline emissions.

The attention-opening information from the single-use bag ban examine obtained a wave of media protection together with the Wall Avenue Journal, Fox Information, Forbes, USA As we speak, and lots of different retailers.

For a better take a look at this groundbreaking examine and the analysis workforce behind the info, we’re interviewing Kristen Pieffer, Senior Analyst and Challenge Supervisor at Freedonia Customized Analysis. Learn the Q&A under to search out out extra.

What was your function on this undertaking?

I managed this undertaking from the start by way of to execution—designing the analysis path, deciding on teams and constituents to interview for main analysis, constructing the demand mannequin, conducting evaluation, delivering the undertaking to the shopper, and fielding questions from the media. We had a number of analysts engaged on this undertaking, utilizing a mixture of main and secondary analysis.

Most tasks I work on usually are not shared publicly or mentioned with the media. Often shoppers use the info for inner functions and so we conform to hold every little thing confidential.  

Why do you suppose this examine obtained a lot media consideration?

Whereas the shopper’s communications workforce performed a big function in participating the media, the focused information within the report was additionally very compelling. We have been cautious to carry out speaking factors within the report that might generate essentially the most curiosity and have a wow issue. The scope of the undertaking had a really particular timeline to seize the height demand spike in 2022. As a customized analysis workforce, we will go very deep into the info, fairly than specializing in the broader image like syndicated market analysis experiences usually do, and this enables us to unearth focused data that may be extremely insightful.

Why was FCR the best analysis agency to supply this examine?

We’re superb at sizing tough-to-measure markets and conducting main market analysis. In our interview course of, we attain out to trade leaders and contributors and different necessary touchpoints throughout numerous nodes within the trade to assemble a full image. We’re capable of present coloration round what’s taking place available in the market and the way these dynamics are impacting buying selections. Our in-depth interviews assist clarify the “why.”

What’s at all times in our arsenal is The Freedonia Group’s historic numbers. We begin our tasks by taking a look at Freedonia’s numbers. We could change them, primarily based on what we’re listening to in real-time available in the market, however the information now we have internally from The Freedonia Group—such because the historic demand, key underlying components, and completely different product varieties available in the market—give us a very good base of information. After we do interview, we all know the appropriate inquiries to ask to fulfill the scope of the undertaking.

How does FCR work with shoppers? What’s your strategy?

We work to pinpoint the scope of the undertaking and have a really particular contractual settlement that outlines what deliverables will appear to be. As a workforce, we’re very communicative and share data as we’re getting it, so shoppers have the chance to dig deeper if they want. Our proposal is clearly laid out with the metrics we’re reporting on, the narrative, and the deliverables you possibly can anticipate to see. We substantiate the info in our experiences in a wide range of methods, by way of main interviews and analyzing historic demand, after which we triangulate the very best estimate primarily based on this data.

Has FCR seen numerous repeat shoppers through the years?  

Sure, I simply acquired off the cellphone with a repeat shopper! Many consumers come again to us regularly to re-orient. They need a very good understanding of the market and their rivals. For instance, they could must understand how their rivals are positioned in every particular person product class and channel. We’re capable of get them this very detailed information.

What ought to potential shoppers have in mind when commissioning a customized analysis undertaking?

Know what information you may have internally, the scope you need to take a look at, and the questions it’s essential reply. We at all times inform shoppers to return to us as an extension of their workforce. We work intently with the shopper to grasp the rationale for the undertaking and the way they are going to be utilizing the info. Purchasers must be comfy speaking freely about what their intentions are with us. 

About Freedonia Customized Analysis

Freedonia Customized Analysis is a third-party market analysis agency that gives unbiased and verifiable market sizing, segmentation and forecasting, aggressive intelligence, voice of market and worth chain analyses specializing in international industrial markets. FCR conducts main analysis, together with in-depth cellphone interviews and on-line surveys of rivals, product finish customers, and suppliers, and has entry to your entire library of Freedonia Group syndicated experiences. This focused intelligence may be particularly helpful for tough-to-size markets or very particular market niches with little or no out there printed information. Our expertise spans a variety of industries, with international protection.