AI writing instruments can create primary content material, like how-to fashion Web optimization weblog posts, and many consumers are utilizing them as a substitute of freelance writers.
But this shift has induced a flood of generic AI content material, and there’s extra demand than ever for nice writers that may assist an organization stand out. The important thing to touchdown a high-paying writing gig is to place your self as a premium skilled in a particular area of interest.
On this submit, we’ll introduce you to probably the most profitable niches and industries you possibly can focus on to turn into a six or seven determine freelance author.
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What Is A Freelance Writing Area of interest?
A contract writing area of interest is the content material format and business you focus on.
For instance, your area of interest could also be social media ghostwriting (the content material format) for actual property brokers (the business).
By specializing in a selected area of interest, it’s simple to place your self as the highest skilled within the discipline for that area of interest. Because of this, you’ll see the next conversion fee and also you’ll be capable of cost.
For instance, an actual property agent searching for a social media author is extra probably to decide on a author who makes a speciality of social media writing for actual property brokers over a basic freelance author. And, that actual property agent might be pleased to pay extra for an skilled that makes a speciality of social media writing for actual property brokers.
What Makes A Writing Business Worthwhile?
Three most important variables affect the profitability of a writing area of interest:
- Content material worth: How a lot cash will the corporate generate out of your content material? The businesses that obtain the best worth have excessive revenue margins and a excessive quantity of shoppers.
- Provide and demand: What number of different writers can ship comparable companies and plenty of corporations need your companies?
- Your topic experience and delight: How a lot have you learnt about this area of interest and the way a lot do you get pleasure from writing about it? When you get pleasure from it, you’ll most likely proceed writing about it extra persistently.
The Highest Paying Freelance Writing Niches (By Content material Format)
Listed below are a number of the greatest niches that will help you take your freelance writing profession to the following degree. These content material codecs are additionally troublesome for ChatGPT and different AI writing instruments to execute, so they’ll probably proceed to have sturdy demand sooner or later.
Ghostwriting
Many executives and founders are realizing the ability of getting a private model, but most don’t have time to put in writing content material or just don’t know set up their ideas in a written format.
As an alternative, many are pleased to pay high greenback for ghostwriters who can set up their ideas into concise social media posts.
For instance, Chobani employed a social media ghostwriter for $278,000.
As well as, Alex Lieberman, the founding father of Morning Brew, now has a B2B ghostwriting company that prices $7,000 per 30 days. The corporate is just a few months previous and already has ten purchasers ($70,000 in month-to-month income).
As a ghostwriter, you’ll interview executives to find out how they assume after which set up their ideas into cohesive and attention-grabbing social media content material.
E mail Writing
E mail advertising remains to be among the many highest changing advertising channels because it targets a heat viewers that has elected to obtain content material from the model.
So many corporations are keen to pay 1000’s of {dollars} for a fantastic electronic mail.
Direct response copywriters are typically the best paid electronic mail writers. For instance, electronic mail copywriter Justin Goff made $2.2 million in a single yr.
To turn into a fantastic electronic mail copywriter, you should be wonderful at viewers analysis. For instance, you’ll have to know precisely what ache factors folks face that drive them to buy your shopper’s services or products and the way these services or products remedy these issues.
Case Research
Case research demonstrating how an organization’s services or products solved a buyer’s downside drive quite a lot of gross sales for corporations, so that is one other excessive paying content material format.
Joel Klettke is a good instance of a copywriter who solely writes case research for B2B purchasers, and there’s loads of demand for his writing companies.
Writing case research will be difficult as you will need to completely perceive your shopper’s services or products, the client’s ache factors, and the way the services or products solved the issue.
To make your case research more practical, optimize them for a particular key phrase that potential prospects may search.
To cost extra on your companies, supply to do the client interviews to completely perceive the story and rework it right into a nicely optimized weblog submit.
Video Script Writing
Video is rapidly turning into one of the fashionable types of content material advertising, and many individuals write out full scripts earlier than ever hitting the file button.
Nonetheless, even only a 10 minute video is normally 1,500 phrases, so many creators now rent freelance video script writers.
Upwork reveals that video script copywriters can cost nicely over $100 per hour for his or her companies:
And their companies are in excessive demand. Listed below are just some examples of purchasers which have paid 1000’s of {dollars} for nice video script writers:
Based mostly on these opinions, you possibly can see that there’s demand for SaaS demo script writing and YouTube channel script writing.
Technical Writing
ChatGPT and different AI content material writing instruments have changed many conventional Web optimization writing jobs. Nonetheless, AI writing instruments are primarily educated on present content material, and for a lot of advanced SaaS (software program as a service) merchandise, there merely isn’t sufficient present content material for these writing instruments to create complete content material.
So, wonderful technical writers who can persistently produce high-quality content material are nonetheless in excessive demand.
For instance, this technical author makes a speciality of technical SaaS content material and has earned over $1 million on Upwork. She additionally prices almost $200 per hour for her writing companies.
There’s additionally loads of demand for content material writers who perceive SEO and may clearly clarify how a product solves a selected ache level key phrase.
For instance, this weblog submit by Ahrefs targets the key phrase “ measure Web optimization efficiency.”
Inside the article, the author additionally explains use particular options inside the product to resolve the searcher’s downside:
As you possibly can see, this writing requires a deeper understanding of the product, making it troublesome for ChatGPT and different writing instruments to create such a lengthy kind weblog content material.
As a technical author, you may do a product demo or speak to the corporate’s crew to be taught extra concerning the viewers’s ache factors and the way the product works.
White Papers And Ebooks
Many B2B corporations nonetheless use ebooks and white papers to seize and convert leads, so this type of writing remains to be in demand. As well as, white papers and ebooks require an in depth understanding of how the services or products works, so it’s simple to cost the next fee for these writing companies.
In reality, statistics from Demodia present that the common value of a white paper is about $4,500, and writers with extra specialised information normally cost between $5,500 and $7,000.
Nonetheless, this vary varies on how lengthy the white paper is and the way a lot analysis is concerned within the undertaking.
Ebooks are usually rather less costly as a result of they are typically lead magnets discussing extra how-to fashion content material that doesn’t require fairly as a lot detailed product information as white papers.
Gross sales And Touchdown Pages
Corporations pay some huge cash to get results in their touchdown and gross sales pages, in order that they’re normally keen to pay high greenback for a copywriter who can craft a excessive changing touchdown web page.
To extend your incomes energy as a gross sales and touchdown web page author, listed below are a number of ideas:
- Perceive A/B check pages
- Monitor conversion charges to point out to new potential purchasers
- Perceive do thorough buyer analysis
Some copywriters select to associate with their purchasers to do a income share. The advantage of this mannequin is that you’ve limitless incomes potential. This could be a nice choice if the shopper has a top quality product and persistently drives the proper site visitors to its touchdown pages.
Nonetheless, rigorously vet any shopper you select to associate with, as you might even see low conversions if the shopper isn’t efficient at driving prime quality leads or the product is low high quality.
We talk about the anatomy of a fantastic gross sales web page in a special weblog submit, however you’ll discover which you could cost rather more in case you can show that you just persistently produce excellent conversion charges.
The Most Worthwhile Freelance Writing Niches (By Business)
Beneath are a number of the most worthwhile writing niches primarily based on the primary two standards of what makes a writing area of interest worthwhile (content material worth and provide and demand). Nonetheless, your experience on a subject and the way a lot you get pleasure from writing about it enormously impacts the standard of your content material.
If not one of the writing niches beneath curiosity you, do your personal analysis and discover a area of interest with:
- Excessive content material worth
- Low author provide
- Excessive shopper demand
When you need assistance discovering niches, you should use a instrument like Exploding Subjects that reveals you the most recent rising tendencies inside varied industries.
AI
AI is among the quickest rising industries of all time. In line with Statista, AI’s projected international market dimension is $738.80 billion by 2030. To place that quantity in perspective, the biggest market dimension within the US is simply $87.18 billion as of 2023.
VC funding in AI has additionally skyrocketed, and many of the corporations Y Combinator invested in lately are one way or the other concerned in AI:
Because the AI business may be very broad, the perfect method to shut extra purchasers and stand out from different freelance writers is to area of interest down and focus on a selected submarket.
For instance, you possibly can focus on AI for development or AI for advertising. To seek out potential purchasers in these industries, use a instrument like Crunchbase. Then, seek for corporations and enter AI and one other business key phrase within the filters. For instance, here’s a listing of corporations within the AI class that supply digital advertising software program:
When you discover a sector of the AI business you need to focus on, have a look at the highest opponents and analyze their content material advertising methods.
Then, create a bundle of these companies.
For instance, in case you discover that Individuals.ai is primarily leveraging LinkedIn for development, you possibly can supply all of Individuals.ai’s opponents a bundle of LinkedIn content material.
Medical And Healthcare
The healthcare business can be rising quickly, and there’s nonetheless loads of demand for medical writers who can clearly break down advanced matters.
As you possibly can see, loads of medical writers earn no less than $100 per hour, and a few have earned nicely over six figures, confirming that there’s quite a lot of demand for these companies.
Loads of SaaS healthcare corporations additionally want weblog writers to create Web optimization optimized content material that explains how their merchandise work.
You may as well area of interest down inside the healthcare business.
The psychological well being sector is rising notably rapidly, and a rising freelance writing alternative is social media ghostwriting or video script writing for therapists, psychologists, and different service suppliers.
Right here’s a fantastic instance of a psychologist who has used social media and YouTube to develop.
So you possibly can ship this video to scientific psychologists and supply to put in writing comparable scripts for them to file and publish on YouTube.
Technical SaaS
There are lots of technical SaaS startups with advanced new applied sciences, and so they want content material to speak to their viewers how the product solves particular ache factors.
So there’s excessive demand for lengthy kind technical content material (normally Web optimization weblog posts) to get their message in entrance of prospects and present them how the product solves their issues.
Many technical startups additionally use white papers and ebooks to gather and convert leads. In addition they sometimes want case research to point out prospects how their product solved issues for comparable corporations.
These technical startups are additionally normally elevating enterprise capital, in order that they want content material that may appeal to the proper traders and clearly talk the issue they’re fixing.
When you get pleasure from technical merchandise, choose a selected sector inside the technical SaaS business and place your self as a premium author for that sector.
Sustainability And Clear Tech
Whereas enterprise capital funding has cooled in most industries, the sustainability and clear tech market has continued to develop.
In 2023, VC funding for local weather tech startups specializing in decreasing carbon and emissions elevated from the earlier file of $1.8 billion in Q3 of 2021 to a brand new file of $7.6 billion in Q3 of 2023.
As these startups obtain funding, many will make investments it into advertising, so this can most likely be one other one of the worthwhile freelance writing niches within the coming years.
Some sectors inside this business which are rising notably rapidly embody:
- Agtech
- Electrical autos
- Different meats
- Packaging and transport
Loads of ecommerce manufacturers additionally use sustainability as a key differentiator to set themselves aside out there. Wild Deodorant is a good instance of an ecommerce model that grew to be a $30 million greenback model in only a matter of years.
Nice social media writers and ghostwriters can capitalize on this chance, as environmental matters are inclined to carry out nicely on social media. These manufacturers additionally use PR to assist unfold the phrase about their services and products.
Fintech
Fintech is one other business rising at an astounding fee and is projected to succeed in a market dimension of over $400 billion by 2024.
Inside the fintech market, the non-public finance sector is rising notably rapidly as increasingly people look to know-how to handle their funds extra successfully.
This business depends closely on content material advertising, as prospects rigorously analysis completely different options earlier than trusting a 3rd celebration with their funds.
And content material is a good technique to construct belief with prospects as they analysis completely different options.
Due to this fact, many fintech corporations are hiring writers to create Web optimization-driven weblog posts, and there’s additionally growing demand for social media ghostwriters as increasingly corporations depend on social media to construct belief.
For instance, this fintech startup’s main development channel is Twitter. The founder recurrently publishes content material like this submit, which builds belief and drives leads:
So you possibly can create a ghostwriting social media bundle the place you interview the chief as soon as per 30 days or quarter after which ship a number of social media posts per 30 days.
Robotics
The robotics business is anticipated to develop from $48.5 billion to roughly $142.8 billion by 2032, so there are many new corporations rising within the house that may want content material advertising.
An excellent instance of a rising robotics firm is Determine, an organization constructing humanoid kind robots. It has already raised a $70 million sequence A spherical and continues rising.
This firm depends closely on the founder’s private model for development, so the freelance writing alternative right here is social media ghostwriting.
Right here’s an instance of certainly one of his social posts:
One other alternative to earn within the robotics business is writing press releases and weblog content material that might appeal to traders.
This explicit area of interest tends to require quite a lot of funding, and most corporations want some content material that clearly communicates the issue they’re fixing and what they provide.
Ecommerce
Whereas ChatGPT and different AI writing instruments are taking up quite a lot of product description writing and primary advert copy, there are nonetheless loads of ecommerce enterprise house owners searching for freelance writers to enhance the conversion fee of their advert copy.
Many product house owners will even pay high greenback for gross sales and touchdown web page copy.
Right here’s a fantastic instance of a copywriter who has earned over six figures and prices $100 per hour only for advert and gross sales copy.
If in case you have a primary understanding of paid media and may show that your copy will increase conversions, loads of ecommerce enterprise house owners are hiring skilled copywriters.
Inside the ecommerce business, some rising sectors you possibly can focus on embody:
- Magnificence and make-up
- Wellness merchandise and dietary supplements
- Pets
- Style
Authorized
The authorized business is one other nice alternative with excessive demand for freelance writers.
Clients for authorized companies completely analysis and vet the businesses they work with, and content material is an ideal alternative to construct that relationship.
Moreover, authorized corporations can’t depend on AI writing instruments as a result of any inaccuracies of their content material can injury the model’s credibility and even land them in hassle with the regulation.
If in case you have a background in regulation otherwise you’re a gifted interviewer and may interview a authorized skilled, loads of corporations will probably be pleased to rent you to create content material.
The very best alternatives for copywriters within the authorized discipline embody:
- Web optimization weblog content material
- Social media ghostwriting for attorneys rising private manufacturers
- Video script writing for authorized corporations rising YouTube channels
Actual Property
Actual property is one other business that gives many various alternatives for copywriters.
For instance, actual property brokers want property descriptions, social media posts, and pamphlets for open homes.
Actual property brokers additionally use lead magnets to seize electronic mail addresses, after which they should ship nurture electronic mail sequences to maintain these new leads engaged.
As a copywriter, you possibly can create full month-to-month packages that look one thing like this:
- 3 property descriptions
- 3 Web optimization weblog posts
- 3 pamphlets or flyers
- 4 emails
- 8 social media posts
As you possibly can see, you possibly can cost some huge cash to a single shopper, and they’ll recognize the comprehensiveness of the companies.
Actual property brokers are additionally starting to spend money on YouTube advertising methods, so you possibly can additionally supply a video script writing service that they then use to file movies.
Along with actual property brokers, you may as well goal actual property tech corporations and supply copywriting companies, like Web optimization writing.
Wellness
Loads of new wellness corporations want content material advertising to teach potential purchasers about their services and products.
Chilly plunges, sleep trackers, and glucose screens are just some examples of rising wellness merchandise. Nonetheless, mass markets don’t know that these progressive new merchandise even exist, so these corporations want content material advertising to teach prospects on how they work and the way they can assist enhance basic well being and wellness.
Some massive freelance writing alternatives within the wellness business are:
- Weblog posts educating prospects on how the merchandise work
- Buyer case research and testimonials displaying the advantages of the product
- Social media posts
- Excessive changing gross sales and touchdown pages
- Scripts for YouTube movies concerning the product
AI writing instruments will even battle to take over this business just because these corporations want writers to clarify how their product works of their model voice. Whereas AI instruments are enhancing, they nonetheless aren’t fairly at some extent the place they will clarify an organization’s merchandise in that model’s voice with excessive accuracy and consistency.
Selecting A Freelance Writing Area of interest
There are many several types of freelance writing niches in excessive demand and positioning your self as an skilled in a selected area of interest is among the best methods to extend your incomes energy as a author.
After choosing your area of interest, take a look at our information on getting your first freelance writing gig.
In order for you extra assist rising your freelance writing profession, contemplate becoming a member of the Copyblogger Academy. Inside, you’ll have the chance to community with different writers and also you’ll have entry to a wide range of completely different programs.
You’ll additionally be capable of ask me one on one questions.
So head over to the Copyblogger Academy now to see for your self if it’s the neighborhood you’re searching for to take your writing to the following degree.
