A combo of BETC and Havas Artistic has gained Danone Group’s world advert account after a three-way pitch in opposition to Wunderman Thompson and BBDO. 18 companies initially submitted proposals.
Havas-owned BETC is France’s greatest inventive company whereas Havas appears newly-energised after proprietor Vivendi offered Common Music, making the company a much bigger a part of the smaller empire.
The Danone portfolio contains Danone, Activia, Actimel, Danonino, Alpro, Yopro, Evian, Volvic and plenty of native manufacturers. BETC and Havas Artistic already dealt with formative years vitamin (Aptamil, Blédina, Gallia, Cow&Gate) and stays the company for Specialised Diet.
Yannick Bolloré, chairman and CEO of Havas and chairman of Vivendi (above) says: “Havas is honoured and proud to accompany Danone all around the world, in attaining their ambitions for meals and well being. We’ll mobilize all our property – our skills, the robust integration of our companies, our meaningfulness, and the facility of the Vivendi Group.”
