From 180k to 1.2M Followers

Over six months, Alex Hormozi achieved astounding development:

• YouTube Subscribers: Elevated from 70,000 to 300,000
• Twitter followers: Elevated from 10,000 to 100,000
• Instagram followers: Elevated from 70,000 to 330,000
• web optimization site visitors: Elevated from 0 to 22,000 
• Podcast: Elevated from 20,000 to 150,000 month-to-month downloads

He had been steadily publishing seven items of content material weekly for the 12 months earlier than this distinctive development spurt. Nonetheless, he made one crucial change to his content material technique that made the subsequent six months exponentially extra profitable. 

He started repurposing extra content material.

He elevated his content material output from seven items of content material per week to 80 items of content material per week.

The very best half? 

He solely spent two days out of the complete month creating content material.

I studied Alex Hormozi’s repurposing technique, and on this put up, I’ll break down his precise workflow and provide the instruments you want to exponentially improve your content material output with out growing the time or effort spent creating content material. 

What Is Content material Repurposing?

Content material repurposing is a content material advertising technique that may enable you to improve content material output by turning a single piece of content material (corresponding to a YouTube video, a podcast episode, or a weblog put up) into a number of items of content material by publishing a modified model of it throughout a number of different platforms (LinkedIn, Twitter, Instagram, Pinterest, and so on.). 

For instance, you may file a YouTube video after which take clips from it to publish on Instagram, TikTok, or YouTube shorts. You could possibly additionally take quotes from that video to publish as textual content on Twitter or use photographs from the video to publish on Instagram. 

Subsequently, you solely need to give you one concept, however then you may flip that single content material concept into a number of items of content material. 

Then, you may rent a digital assistant to extract the very best snippets out of your long-form content material after which format and optimize them for every platform. 

This technique is how Alex Hormozi elevated his content material output from seven to 80 items per week with out growing the time he spent creating content material. 

The Advantages Of Repurposing Content material

The key to content material advertising success is publishing a excessive amount of top quality content material.

But publishing top quality content material at scale is tough as a result of a prerequisite of top quality content material is that it comes from actual consultants with actual world expertise. 

Nonetheless, actual consultants have restricted time as a result of they’re busy doing the job they’re an skilled at to create content material. 

For instance, Alex Hormozi is a businessman – not a content material creator. 

Subsequently, he spends most of his time doing enterprise and doesn’t have a lot time to create content material. But individuals on the lookout for enterprise recommendation need to eat content material from a profitable businessman with actual expertise, like Alex.

So that you’ll face a tradeoff. 

You possibly can both:

1. Have an actual skilled create one or two items of top quality content material and sacrifice amount, or 
2. Rent freelancers to analysis a subject and create a excessive quantity of shallow content material that lacks actual expertise (high quality). 

The primary good thing about content material repurposing is that it lets you scale top quality content material as a result of you may take a single piece of content material from an skilled and multiply it by publishing it throughout completely different platforms.

Subsequently, it eliminates the tradeoff between high quality and amount.

One other good thing about content material repurposing is that it’s rather more cost-effective than hiring freelancers to create a number of new content material items.

Content material repurposing additionally lets you attain new audiences. For instance, some individuals are solely lively on LinkedIn, whereas others could solely be lively on Instagram. Subsequently, you may attain extra potential prospects by repurposing your content material on completely different platforms.

How To Repurpose Content material: Alex Hormozi’s Precise Framework

Right here’s the step-by-step course of Alex makes use of to repurpose his content material. 

Step 1: Validate Your Content material Idea

One of many prime causes content material repurposing fails is as a result of the content material idea doesn’t resonate together with your viewers. 

Earlier than creating a chunk of content material, Alex begins by testing completely different concepts on his Twitter account. 

Then, the Tweets that earn probably the most engagement are repurposed into long-form content material. 

By testing your content material concepts on low-effort platforms like Twitter, you may cut back the chance that your long-form content material, which requires extra effort and sources to provide, will fail. 

The truth is, publishing content material on Twitter didn’t require any further effort from Alex as a result of he was already emailing himself his ideas day by day.

So, as a substitute of emailing himself his ideas, he merely started publishing them on Twitter. At this time, he Tweets about 5 instances per day.

To get began, publish your concepts and ideas day by day on a low effort platform, like Twitter or Instagram, and be aware which concepts earn probably the most traction.   

What If I Don’t Have Any Followers?

The one caveat is that Alex already had a number of thousand followers on Twitter, so he had a considerable viewers to check his content material concepts.

For those who don’t have any followers or only some hundred followers, discovering significant developments in the preferred content material won’t be attainable. 

In that case, you’ll want a special option to validate your content material concepts. 

One different technique to search out concepts with validated demand is to take a look at key phrases with substantial quantity. You need to use a key phrase analysis device like Key phrases All over the place or Ahrefs to see if there’s any search quantity for the key phrase or content material matter concept you’re contemplating.

You can even take a look at business boards or broader public types like Quora and Reddit to see if individuals are asking in regards to the matter you’re evaluating.

For instance, loads of individuals are asking methods to repurpose content material, so I can see that there’s substantial demand for the thought of this weblog put up.

The good thing about these boards is which you could additionally study what particular questions individuals have in regards to the matter. For instance, I can see that this individual desires to know what low-cost instruments they will use for content material repurposing, so I’ll you should definitely embody that later on this put up:

One other nice option to validate market demand is to take a look at generally requested questions in Fb teams, Slack teams, and different communities.

For instance, loads of individuals are asking about flooring supplies on this Fb group, so making a weblog put up about the very best varieties of flooring may carry out effectively if I had a service within the log cabin business. 

You can even take a look at your rivals’ social media content material and create and see what kind of content material carried out greatest for them by scrolling by their social media pages and looking out on the pages that earn probably the most web site site visitors.

Step 2: Create Video Content material

When you’ve recognized a content material concept that resonates together with your viewers, the subsequent step is to show it into video content material.

Alex particularly recommends video content material as a result of you may repurpose it throughout audio and video-based platforms, like TikTok, Instagram, and podcasts. Your crew may extract quotes from it to repurpose as textual content content material.

In distinction, in the event you begin with text-based content material, like a weblog put up, you received’t be capable of publish something on YouTube, TikTok, podcasts, or Instagram Reels. 

So first, he identifies his prime performing threads and turns them into long-form movies. 

Right here’s an instance of a thread that did effectively, with over 188 feedback:

Subsequently, he was a video with a barely completely different title:

He additionally turns his brief Tweets into brief type video content material. Nonetheless, now that he has such a big content material library, he additionally repurposes soundbites from interviews and keynotes into brief type movies.

He additionally information the next name to actions (CTAs):

• Subscribe to a different channel
• Share the content material or tag a pal
• Depart a evaluate
• Submit a query
• Obtain a lead magnet
• Buy a low ticket merchandise
• Shopper ask
• Grand slam provide

Then, his crew merely inserts these CTAs into every bit of content material through the enhancing course of.

Alex additionally notes that you simply shouldn’t let video high quality issues maintain you again from publishing video content material.

The truth is, lots of his prime performing movies weren’t recorded with fancy tools. 

Step 3: The Staff Edits And Contextualizes 

The subsequent step is the place the content material repurposing technique begins.

Throughout this six month development interval, Alex’s content material repurposing crew consisted of 5 individuals:

• Twitter Editor
• YouTube Editor
• LinkedIn Editor
• Podcast Editor
• IG Reels/TikTok Editor

The whole price of this crew and the complete content material manufacturing was $40,000.

After Alex information the video, these crew members leap in and start repurposing that content material throughout all of these platforms.

Additionally they inject CTAs into every bit of content material. For the long-form movies and podcasts, they injected three CTAs within the content material: in the beginning, center, and finish.

Nonetheless, in the event you don’t have the sources to rent a crew to repurpose content material for you, you may nonetheless do that both without spending a dime with little or no effort in your half, or you may rent a digital assistant on Upwork to do it for you.

Right here’s an instance of a content material repurposing company/freelancer on Upwork:

You could possibly additionally use a service like Repurpose Home to do that for you.

As you rent individuals to repurpose your content material, ensure that the company or freelancer understands that they have to format every bit of content material for the platform they’re publishing on. 

Subsequently, give them tips like:

• Embody textual content subtitles for all video content material (and specify the kind of font you need)
• Use related hashtags
• Comply with formatting greatest practices for written content material on Twitter and LinkedIn

You can even give them model property, like logos and colours, in addition to voice and elegance tips. 

Step 4: Distribute And Monitor

The final step within the course of is publishing the content material. The graphic under exhibits what Alex’s distribution technique regarded like earlier than implementing this technique (publishing seven instances per week) to what it appears like now (publishing 80 instances per week): 

Right here’s an instance of a chunk of content material that Alex recorded and his crew repurposed. It started as a Twitter thread:

Because it carried out effectively, the crew determined to file a video about it:

You can even see that he repurposed this brief Tweet:

It carried out effectively, so in addition they reposted it on LinkedIn with one other image:

Then, he later repurposed it on Instagram:

Every time, he solely modified the image.

To streamline the method, you should utilize a content material calendar/publishing platform like Buffer to schedule the content material so it all the time goes out on time.

For those who’re working with freelancers who aren’t significantly expert in content material creation, you need to have an approval course of to make sure they’re extracting the very best clips and quotes out of your lengthy type content material. 

For those who use a device like Buffer, the crew may give them “Approval Required” entry in an effort to nonetheless evaluate all the content material earlier than it’s revealed.

For those who’re not proud of the standard of the content material, you will have to both choose the soundbites your self that you really want them to repurpose or you will have to rent a dearer content material repurposer.  

Content material Repurposing Guidelines

Whereas that’s a full overview of Alex’s content material repurposing technique, right here’s a fast guidelines to create your personal content material repurposing workflow.

Step 1: Validate Your Content material Thought

• Publish no less than one social media put up day by day and analyze which one positive factors probably the most traction to show into lengthy type content material.
• Take a look at boards and on-line communities/teams to see which of them did the very best. 

Step 2: Create Lengthy Kind Content material (Ideally Video)

• Take the highest performing concept out of your social media put up and write a video script for it.
• Report the video. Be aware that you simply don’t want fancy or costly tools for this step.

Step 3: Rent A Video Editor And Social Media Strategist

• Rent a video editor on a platform like Upwork or YT Jobs.
• Have the editor additionally repurpose the lengthy type movies into clips and format them to the assorted brief type video platforms (TikTok, Instagram, and so on.).
• Rent a social media strategist to put up throughout text-based platforms.

Step 4: Distribute Your Content material

• Use a scheduling device like Buffer to schedule your content material to publish

Lastly, regardless that that is how Alex repurposes his content material, there are many different content material codecs you should utilize to repurpose your content material.

For instance, you can repurpose your content material as a visitor put up, infographic, or white paper. You can even use different social media platforms, like Pinterest and even Slideshare. 

Lastly, you don’t have to create new content material to begin repurposing content material. 

Take a look at Google Analytics and establish your prime performing evergreen content material. Then, repurpose them.

You can even replace your previous weblog posts after which republish them.  

For those who’re attempting to assist your content material get much more attain, it’s also possible to use different content material promotion methods, like partnering with influencers to share it and even working paid adverts to it. 

Begin Repurposing Your Content material At this time

Quite than creating new content material, take a look at your present content material and take into consideration how one can reuse it to assist it obtain extra attain.

Nonetheless, your outcomes will rely immediately on the standard of the preliminary piece of content material you create. We have now loads of weblog posts right here at Copyblogger that may enable you to create top quality content material, however if you need extra one on one assist, you may be part of the Copyblogger Academy.

Inside, you’ll have entry to programs on content material advertising, private branding, copywriting, and different advertising methods. You’ll may ask the Copyblogger crew particular questions, join with different content material creators, and get suggestions in your work. 
You possibly can strive the Copyblogger Academy danger free in the present day to see if it’s a great match for you.