A full minute-and-a-half of film references supplies an entertaining, action-packed spot for Air New Zealand by company Bastion Shine.
It stars one of many airline’s real-life flight attendants, whose achieved efficiency means that the calls for of the job are good coaching for a task as an motion film hero.
Dom Antelme, ECD at Bastion Shine, mentioned: ‘The marketing campaign leans into the motion film style, utilizing easter eggs from iconic movies to hyperbolise the suspense and bodily feats the Air New Zealander wants to beat to save lots of Christmas for an unsuspecting passenger.”
Air New Zealand’s chief buyer and gross sales supervisor Leanne Geraghty mentioned: “On Christmas day alone, greater than 30,000 prospects will probably be flying with Air New Zealand, and similar to in our video, our total staff, go above and past to create distinctive moments of magic it doesn’t matter what obstacles (or sweet canes) come flying their manner.”
The marketing campaign is being promoted like a film launch, with trailers, movie posters and social content material all directing individuals to look at the total advert.
MAA inventive scale: 7
