There are a whole lot of totally different steps to arrange a cell video advert marketing campaign, nevertheless it’s at all times vital to make sure that you’re utilizing the proper codecs and specs to optimize your video. Right here’s a recap of all of the video advert specs for various social media platforms and promoting channels.
Social media video advert specs for 2023
Listed here are all of the social media video advert specs that can assist you get your UA marketing campaign operating. If you happen to’re in search of extra info, try our different articles on the subject proper right here.
Instagram’s video adverts specs
There are a number of video advert placements on the platform. One of many largest ones is the feed, though it’s barely dropping steam with extra advertisers shifting to Tales and now Reels. There are a number of ratio allowed for the Instagram feed adverts (from sq. to portrait), listed here are all of the specs:
Instagram Tales are a staple of promoting on the platform. One of the best ratio is a portrait ratio with not an excessive amount of empty house. It’s additionally vital to keep in mind that there are safezones for Instagram Tales adverts and the highest and backside on the display screen needs to be free of knowledge to not overlap with the CTA button and the model identify.
With Instagram pushing Reels video on the platform, it was no shock that they created an advert placement for it. When creating Reels adverts, it’s vital to attempt to adapt your advert’s content material so it might match seamlessly with natural Reels. Watch out concerning the protected zone, you shouldn’t present vital info or textual content on the backside and the proper of the display screen, in any other case customers may need a tough time seeing it.
Instagram Discover is among the newest advert placement to be added to Instagram’s roster. These adverts will first be seen from afar, so be sure that all of the vital info is seen within the center sq. since it will likely be absolutely proven within the grid.
Fb’s video adverts specs
Fb is a cornerstone of app advertising. Although ATT was a bit difficult for Fb’s promoting system, it’s nonetheless vital to remain updated with it and know what’s wanted to create environment friendly adverts.
Not like their Instagram counterparts, Fb Tales are much less used, so they might attain a smaller viewers, they may nonetheless be an fascinating placement relying on who you’re making an attempt to achieve. Listed here are the advert specs you’d want:
TikTok’s video adverts specs
TikTok’s progress and enormous viewers turned the social media platform into a necessary advertising device. With now 1,8 billion customers, it’s vital to create space for TikTok in your UA technique.
High View is TikTok’s most costly placement, it’s the advert each person sees after they open the app. Similar to all TikTok adverts, High View are skippable, which implies that you want a very good hook to maintain viewers .
TikTok’s in-feed adverts are the commonest sort of adverts on the platform. The primary rule in accordance with the video app is to make TikToks not adverts. On your video advert to be efficient, it must appear like natural content material.
Watch out with the safezone, and don’t overlook to place captions. Folks might use TikTok with the sound on, however they nonetheless get pleasure from having captions.
YouTube’s video adverts specs
What’s a UA technique with out YouTube adverts? YouTube adverts will put your app or cell sport in entrance of a whole lot of eyeballs, the one vital factor to recollect is that your video advert must be in panorama to take full benefit of the video reader.
Although YouTube does supply adverts in Shorts, to date it’s not potential to put your advert solely on Shorts. Google robotically reframes adverts for Shorts if want be.
Twitter’s video adverts specs
Twitter could also be having a tough time with advertisers proper now, however there’s nonetheless loads of house on the social media platform to put video adverts. Twitter’s viewers is kind of particular and so they like extra authentic content material than different platforms. Advertisements which can be too basic might not work as properly.
Snapchat’s video adverts specs
LinkedIn advert specs
LinkedIn adverts are a more moderen addition that’s slowly gaining recognition. With Twitter’s unstable present place, a whole lot of advertisers fled to LinkedIn. With a transparent skilled viewers and extra investments of their promoting system, LinkedIn is slowly gaining floor as an advert device.
Reddit’s video adverts specs
Reddit remains to be a newcomer of types within the promoting world. With a extremely area of interest and particular viewers, not everybody can make the most of promoting on the platform. Similar to most social media, it’s good to incorporate subtitles in your video adverts to make sure the message will get throughout properly.
Pinterest’s video adverts specs
If you happen to’re planning on becoming a member of Pinterest’s advert platform, it is best to intention for 15 seconds most. Although Pinterest customers are extra used to static content material, video adverts are an effective way to achieve this viewers. It could be particularly useful to some apps or video games (like all these renovation cell video games for instance).
Advert platforms video specs for 2023
Social media platforms are usually not the one highway to environment friendly UA campaigns. Though they’re now a necessary a part of app advertising, it’s additionally vital to depend on advert publishers to spice up your app or cell video games’ visibility.
Most specs are related from one platform to a different, and there are solely slight variations between them which makes it simpler for artistic asset manufacturing. Listed here are all of the advert specs it is advisable to know.
AdColony’s video adverts specs
AppLovin’s video adverts specs
Chartboost’s video adverts specs
Google’s video adverts specs
Google might be one of many largest UA channels, it may possibly drive your visibility and enhance model consciousness due to a robust promoting platform that has been in place for years. It’s a should for each UA marketing campaign.
ironSource’s video adverts specs
Microsoft’s video adverts specs
Microsoft can also be an fascinating participant, with the agency’s want to push into the cell gaming market (particularly with all of the bulletins about engaged on a devoted cell video games app retailer), it could be fascinating to pay extra consideration to Microsoft’s advert platform as a result of it may develop exponentially after the arrival of the Xbox cell video games retailer.
Netflix’s video advert specs
Netflix’s advert tier is a latest addition to the advert platform membership. Launched late 2022, the advert tier simply reached 1 million subscribers within the US after a lukewarm launch. Now stands out as the time to look into it a bit extra intently. Particularly with Netflix’s foray into cell gaming, the streaming firm is clearly pushing into the cell sphere.
Unity’s video advert specs
Vungle/Liftoff’s video advert specs
If you happen to need assistance producing top quality creatives that convert, don’t hesitate to achieve out to us. We’re right here to assist!
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so on.).
