To advertise its new Dodge Hornet fashions, auto producer Stellantis North America labored with combined actuality firm Areyes and artistic consultancy Big to launch an augmented actuality mini-game on Instagram that enables individuals to drive a Dodge Hornet from the consolation of their house.
The sport locations the individual’s face on the prime of the display screen and permits them to steer a Hornet automobile by turning or tilting their head left and proper because the automotive drives ahead robotically. Gamers have a restricted period of time to gather hornet icons and power-ups that can give them a short lived pace increase whereas avoiding pace bumps that can gradual them down.
“Dodge’s first electrified automobile, the Dodge Hornet R/T, and the Hurricane4 Turbo-powered Dodge Hornet GT are geared exactly towards a youthful, extra tech-savvy demographic—one which seeks out and makes use of augmented actuality expertise and over-indexes on visits to Meta,” mentioned Marissa Hunter, svp of selling at Stellantis North America.
“This initiative faucets into applied sciences we all know our target market already embraces of their on a regular basis lives, permitting them to expertise the model new Dodge Hornet whereas concurrently satisfying their want for pace and pleasure: two pillars of the Dodge model.”
The AR recreation is on the market to play via Dodge’s Instagram profile.
