No metrics? No downside! Listed below are some strategies you need to use when knowledge is scarce.
Data is the lifeblood of excellent product decision-making — Goodhart’s Legislation apart, after all. But, many product groups discover themselves in conditions the place they merely don’t have the info they wished that they had, to feed the choices they need to make, to drive in direction of the success they need to obtain.
Let’s be actual for a second. What number of of you might be sitting there, gazing your function specs, with that unhappy little “success metrics” part gathering digital mud as a result of you’ll be able to’t really measure any of it?
Don’t fear, I see you nodding. I’ve been there too, my pal.
When you’re one in every of my fellow metric-lackers-in-arms, with the noblest of targets, desperately making an attempt to make choices based mostly on one thing extra substantial than your CEO’s newest epiphany, then this one’s for you.
Earlier than we dive into the how-to, let’s commiserate about why you’re on this knowledge desert within the first place…
