Spooky season is upon us! With Halloween across the nook, it’s time to refresh ASO methods all around the globe and provides them a style of seasonality. Halloween is a good alternative to spice up installs and get artistic with app visuals.
Reap the benefits of seasonality
Massive seasonal occasions are an effective way to enhance your conversion charge and enhance installs. Every area or nation could have its personal celebrations, so watch out about which occasion you’re implementing and the place.
Seasonality could be a actual push. With Halloween coming subsequent week, there’s a whole lot of enjoyable available with visuals.
Halloween is a celebration with a powerful visible id, there’s a whole lot of lore (and a few of it could range from nation to nation) however yow will discover a monster that can enable you together with your conversion charge.
Having seasonal visuals (each inside and out of doors of the app shops) reveals viewers that you simply’re maintaining your app or sport updated. Much more, it’s proof that your product has been not too long ago up to date.
You too can attraction again previous customers by displaying them new content material. Seasonality, particularly for Halloween is a giant occasion for video games however you can even have some enjoyable with app creatives. Nothing is forbidding you from attempting out Halloween-themed icons and screenshots, one other technique to present that the app is lively and that issues are taking place.
For video games, good seasonalized belongings (even higher with precise seasonal parts within the video games) can assist get featured in one of many thematic collections of the App Retailer and the Play Retailer. Growing the visibility of your app and drawing in new customers.
Begin together with your icon however don’t cease there
Step one for good Halloween app visuals is the icon. It’s the very first thing customers will see on the app shops and the one factor that will make them click on to search out out extra. A seasonal icon is a must have.
Not solely can it enhance natural downloads immediately within the shops, however it may additionally inspire gamers to select up your sport once more with the brand new icon on their dwelling display screen.
PREQUEL’s Halloween icon from a earlier yr is unmistakable. There are lots of methods to create a Halloween-esque icon on your app or sport. The hot button is to make use of parts that can remind folks of Halloween. add some orange and black, a pumpkin, or a ghost, and make it match together with your model.
Simply Dance for instance opted for a vivid orange background and black Halloween parts that rapidly remind the consumer of Halloween. Their emblem stays unchanged, and nonetheless recognizable.
Animal Crossing opted for a extra discreet model. The Jack-O-Lantern (which can also be a seasonal character of the sport) is positioned amongst different characters, simply sufficiently big to be simply noticed. However the primary shade appears to be inexperienced, with touches of oranges and pink by way of characters and leaves which present a seasonality extra centered on Fall than Halloween in itself.
Idle Pet Shelter went all in with a design that showcases all key parts of Halloween: a darkish background with a full moon, bats, a witch’s hat and broom, and a pumpkin! That is the Halloween spirit!
As soon as your Halloween icon is prepared, don’t overlook the remainder of your creatives! Having an excellent Halloween icon is an efficient step, however it’s solely the primary one. If the remainder of your creatives shouldn’t be seasonalized, it may create cognitive dissonance and confusion.
Take a look at Hero Bump and Ragnarok Labyrinth, they’ve Halloween-themed screenshots and poster frames however nothing for the remainder of the creatives. In Hero Bump’s case, the preview video’s poster body is Halloween-themed however in case you click on on the play button it’s simply their common preview video with no signal of Halloween wherever, which is complicated and will deter customers from downloading. On their product web page, solely the screenshots are Halloween-themed.
Your product web page needs to be a seamless expertise, and that works for seasonality as nicely.
Don’t cease at ASO
Whereas ASO is step one of fine seasonality, it’s not the one place the place you’re showcasing your sport’s advertising artistic. Seasonality is an effective way to draw new customers however it additionally helps with present and former customers. With in-app occasions and LiveOps, you possibly can present former customers that there are thrilling issues taking place inside your app. And together with your social media presence, you possibly can preserve your present customers .
Not solely that however ensuring your UA campaigns’ visuals are additionally seasonal, could be a nice added worth. To begin with, it’s going to persuade customers to obtain your app, since you are matching what they’re at present on the lookout for. And it’ll match your app product web page.
Seasonality isn’t just a technique to achieve new followers organically, you possibly can implement it into your app campaigns to drive conversions and even create interplay together with your customers in your social media.
Subway Surfers’ seasonality is at all times an excellent instance
Subway Surfer is an iconic cell sport that’s superb at seasonality. For this yr’s Halloween celebration, they’ve produced a complete array of matching visuals. For October, Subway Surfers will run by way of Mexico as a mixed celebration of Halloween and Dias de Los Muertos.
Subway Surfers’ new icon clearly leans on each themes. The spray can is Halloween’s orange and the pumpkin on the character’s hat is clearly one other clue. The purple hues within the background are additionally contributing to the whole factor (purple being a part of Halloween’s shade scheme).
The most effective a part of Subway Surfers’ seasonality is that the screenshots are matching the icon, making a seamless expertise all all through the product web page.
Subway Surfers’ seasonal occasions aren’t simply ASO, but additionally in-game occasions. With new collectible characters and surfs that keep clearly within the theme, it’s an excellent consumer expertise. Even the preview video is themed.
It doesn’t cease there, even their social media presence is following the theme.
Which means customers, wherever they discovered Subway Surfers could have the identical expertise. Throughout holidays and occasions, similar to Halloween, cell gamers are inclined to wish to play a sport that matches with actual life.
This can be a nice technique to win over gamers who have been simply on the lookout for an informal Halloween sport and may keep longer even after the sport modifications again to its authentic (or subsequent) theme.
Some suggestions that can assist you get your spook on:
- Begin making ready prematurely. You have to to provide new creatives and it takes time.
- Don’t cease on the icon, solely having a seasonal icon and common creatives could impression conversion negatively whereas having the primary screenshots seasonalized as nicely can go a great distance
- Don’t cease at your product web page, make the most of different ASO instruments like in-app occasions and LiveOps
- Use Halloween’s shade scheme: orange, inexperienced, purple, and black
- Use a darkish background in your static photos
- Add some key Halloween-esque parts like witches, pumpkins, spiders and spiderwebs, and many others.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and many others.).
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