Situation
In direction of the top of the month, quarter, or 12 months, gross sales groups wish to get as many offers finalized as potential. To shake free accounts that want an additional push to shut, sweeten the deal by sending reward playing cards, a unsolicited mail marketing campaign, vacation playing cards, handwritten notes, purchase one/get one provides, or a free 30-day trial.
Sending a present shouldn’t be solely a goodwill gesture to your purchaser, it exhibits your appreciation for his or her future enterprise. This method is very efficient when you can ship a present that’s tied to one thing you realize concerning the prospect—like a present card to their favourite restaurant or a direct mailer containing their favourite dessert.
Triggers
- Finish of month, quarter, or 12 months
- Later stage in gross sales cycle
- Excessive-scoring lead
