The Ragan and PR Day by day groups are gearing up for our annual Social Media Convention at Disney World, this yr held March 27-29, 2024, with a powerhouse lineup together with social media leadersfrom Bloomberg, Eos, Intel, Hallmark, USPS, Activision Blizzard and lots of extra.
Additionally gracing the mainstage on the morning of March 29 is social media legend V Spehar, who has develop into a media empire of 1 by way of their social media persona “Beneath the Desk Information.”
They report on the newest information, social media updates and cultural traits whereas actually beneath their desk — therefore the account identify — however with journalistic requirements that echo these throughout probably the most revered media shops on the earth (and are revered by these shops).
They may ship a thought-provoking keynote handle that examines their journey to greater than 3 million followers on TikTok, and the way their software of top-notch journalistic principlesled them to seek the advice of with U.S. presidents, report from the Senate flooring and even converse earlier than UNESCO.
Spehar has a storied historical past of understanding the evolution of short-form video platforms , and the way they’ve redefined the best way audiences devour info, information and media.
On this video, as an illustration, they look at a serious growth on TikTok: Common Music Group pulled its music catalog from TikTok, which implies thousands and thousands of movies utilizing these sounds at the moment are muted.
@underthedesknews It additionally appears any video you used a UMG track in at the moment are muted #music #tiktok #umg #trendingsound #technews #taylorswift #greenscreen
They’ve spoken on the “Immediately” present, guest-hosted the Los Angeles Occasions TikTok account and earned a New York Commendation Award for his or her journalistic work on TikTok and their podcast in addition to a Webby award.
Be a part of Ragan and PR Day by day at our 2024 Social Media Convention at Disney World, March 27-29, 2024, to find out how social media’s future, scope and affect will proceed to alter the best way info reaches billions of individuals all over the world.
Jess Zafarris is an writer, content material director, editor, journalist, social media engagement strategist and creator. Her 13 years of expertise on this house have included such roles because the Director of Content material at Ragan Communications, Viewers Engagement Director at Adweek, and Content material Strategist and Digital Content material Director for Author’s Digest and Script Magazine. She moderated and emceed at occasions together with Social Media Week and Brandweek, and introduced on the Author’s Digest Convention and State of Social. She can also be the writer of the etymology books “Phrases from Hell” and “As soon as Upon a Phrase” and an academic social media creator who speaks and creates entertaining content material about phrase origins.
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