Recruitment advertising and marketing may help an organisation create a reputation for itself, lower down the cost-per-hire and lift candidate high quality. However what’s recruitment advertising and marketing? And the way can Universum show you how to launch your very personal sensible recruitment advertising and marketing campaigns?
The final 12 months have been the hardest for HR and expertise acquisition professionals in residing reminiscence. The hangover from the pandemic nonetheless lingers within the type of the nice migration, that has not solely made it problematic appeal to the proper expertise however extremely troublesome to retain them. Some imagine a downturn within the economic system will right this; nonetheless, we all know from our 2008 – 2010 information that that is nothing greater than wishful considering.
Merely put, it’s been a tricky 12 months and there are not any indicators that it’s getting any simpler. Add this to the truth that Meta (Fb and Instagram) have imposed new restrictions on concentrating on expertise, and it couldn’t be clearer that employers MUST discover a new method to draw, and recruit.
Universum’s Good Recruitment Advertising and marketing
We’ve got over 30 years of expertise serving to the world’s best-known firms with their challenges in the case of partaking and attracting expertise, and we’ve the info to again it up. On an annual foundation, Universum surveys over 1 million college students and younger professionals from over 40 markets by way of our CareerTest.
There’s a superb quantity of digital acumen concerned too, making nice use of social media in addition to specializing in enhancing an organization’s on-line status and employer model. That is all within the curiosity of reaching the 66% of the workforce that aren’t actively searching for a brand new place.
In brief, our distinctive expertise concentrating on strategies and propriety information on the proper expertise signifies that candidates are within the quick lane inside a expertise pool that’s prepared and ready, making certain your cost-per-hire is down however your candidate high quality is up.
Our Recipe for Good Recruitment Advertising and marketing in 5 steps
Step 1 – Planning
We are going to start by discussing your goals and growing a results-driven mannequin. This mannequin highlights the way to uncover, have interaction, and develop candidates and forecast the result.
Step 2 – Content material
Based mostly on Universum’s expertise information we’ll resolve which sort of content material will make your Employer Model stand out. We will use present content material or roll out a collection of latest property, together with Photos, video, copywriting, and touchdown web page creation.
Step 3 – Focusing on
Advertising and marketing automation, and content material advertising and marketing methods finally mix collectively right here. Utilizing a “supply viewers” from Universum’s expertise database (e.g., German engineering professionals who think about working for a selected firm) we can then goal comparable individuals or “lookalikes” in social media.
Step 4 – Optimizing the marketing campaign
This begins by campaigning in essentially the most environment friendly channels and A/B testing the content material to ascertain which property resonate together with your goal expertise. Realizing it will enable us to optimize the marketing campaign by focusing solely on the proper channels and essentially the most partaking content material.
Step 5 – Reporting
All through the length of the marketing campaign, you’ll obtain updates on the outcomes in addition to full marketing campaign reporting upon completion.
Which Issues can Recruitment Advertising and marketing Assist You Conquer?
Recruitment advertising and marketing may help you obtain your hiring targets and show you how to overcome a variety of widespread and particular recruitment challenges. For instance, serving to you acquire an edge over your competitors, finding particular sorts of expertise swimming pools, in addition to, hiring bigger swimming pools of candidates.
Universum has had the nice pleasure to help a variety of employers in attracting and rent the expertise the vital expertise they should thrive as firms. From hospitals that required extraordinarily area of interest teams of expertise, to creating Unilever’s “Unilever Calling” marketing campaign for the MENA area, we’ve a wealth of expertise in aiding employers of all sizes obtain their targets.
If you’re presently fighting one in all these points and also you want to discover out extra about Universum’s Good Recruitment Advertising and marketing providers, you may be taught extra about how we helped our purchasers and request a gathering right here.
