Google Adverts API model 14 has been rolled out with a number of main updates, together with new options to assist the transfer from Common Analytics to Google Analytics 4.
Why we care. Model 14 of Google Adverts API gives an improved person expertise by enhancing each marketing campaign administration and efficiency.
What’s new? Listed below are just some highlights of the 2023 replace.
- Account-level destructive key phrases: This new function will allow advertisers to retrieve, create and replace account-level destructive key phrases. Which means customers will be capable to exclude particular key phrases from concentrating on not only a single advert group or marketing campaign, however an entire account.
- New advice sorts: This contains DynamicImageExtensionOptInRecommendation for advertisers whose accounts will profit from enabling dynamic picture extensions. It additionally contains LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which is able to assist customers to tweak their return on advert spend.
- New conversion motion sorts: These new options will assist advertisers to establish conversions imported from Google Analytics and decide if a conversion is from a GA4 or Common Analytics property. That is significantly necessary as GA4 is changing Common Analytics on July 1, and so these modifications have to be mirrored in Google Adverts API v14.
- Offline conversion shoppers summaries: It is a model new subject in buyer assets that gives details about the offline conversion course of, resembling what number of conversions have been uploaded efficiently and what number of failed when the offload leap was executed.
- Key phrase planning area: Google Adverts API V14 includes a new methodology referred to as GenerateForecastKeywordMetrics, to assist key phrase forecast metrics with no need to create a key phrase plan first.
What Google mentioned. Mattia Tommasone, Senior Developer Relations Engineer on the Google Adverts API workforce, advised Search Engine Land:
- “As you may see, there are various updates, modifications, enhancements and new methods to retrieve data from Google Adverts API, model 14. Those we have now talked about are just some highlights. And we will’t wait to see you check out the entire new options on this model.”
Timeline:
- June 2023 – Google Adverts API model 14 is launched
- April 2023 – Google Adverts API model 13.1 is launched
- October 2022 – Google Adverts API model 12 is launched
- August 2022 – Google Adverts API model 11.1 is launched
- June 2022 – Google Adverts API model 11 is launched
- April 2022 – Google Adverts API model 10.1 is launched
- February 2022 – Google Adverts API model 10 is launched
Additional studying: For the entire checklist of modifications made to Google Adverts API in model 14, learn the full launch notes.
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Concerning the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling guide ‘Mastering In-Home search engine marketing’.
