Google has launched model 2.5 of the Google Adverts Editor, this comes 17 weeks since model 2.4 was launched in Jul 2023. The brand new model good points marketing campaign stage broad match, search themes, DSAs to PMax and far more.
PPCGreg noticed this earlier however the launch notes did not go dwell till yesterday afternoon:
tip: I like to recommend uninstalling the previous model earlier than putting in the brand new one.
— Greg (@PPCGreg) November 1, 2023
Right here is the total checklist of modifications you possibly can anticipate in model 2.5 of Google Adverts Editor.
App URL for App Set up Adverts
Now you can add app deep hyperlinks for App Set up Adverts by the App URL subject, much like App Engagement Adverts.
Routinely created belongings in Advert Energy of responsive search adverts
Advert Energy of responsive search adverts will take robotically created belongings into consideration to make sure that Advert Energy outcomes are correct.
Asset supply in asset report
The “Asset supply” column is now obtainable for channel stage, asset group stage, and advert stage asset studies. This column allows you to differentiate between robotically created belongings and advertiser offered belongings.
Further fields in Discovery product adverts
Discovery product adverts now help the next further fields:
- Movies
- Lengthy headline
- Path 1
- Path 2
In-feed video adverts
Editor now helps in-feed video adverts in Discovery campaigns. In-feed video adverts have options of each Discovery adverts and responsive show adverts.
Textual content mode for choosing movies
Now you can change between the video picker and textual content mode within the video asset library. In Editor v2.4, a video picker was used to pick out movies to be added to adverts. With textual content mode, now you can enter uncooked video IDs to pick out movies.
Marketing campaign stage broad match
Editor now helps the broad match key phrases marketing campaign setting. When enabled for a marketing campaign, solely broad match key phrases may be added. Any current non-broad match key phrases can be modified to broad match.
Video view campaigns
Editor now helps Video view campaigns, that are Video campaigns with Goal CPV bid technique and multi-format video adverts.
Search themes in Efficiency Max campaigns
Editor now helps search themes in Efficiency Max campaigns. Search themes let you present Google AI with worthwhile details about what your prospects are trying to find and which matters result in conversions for your small business.
Substitute Textual content instrument for product teams
Now you can use the Substitute Textual content instrument to switch items of textual content all through all elements of a product group. For instance, this can be utilized to shortly repair a model identify that was constantly mistyped, wherever it seems within the set of product teams.
System concentrating on in Discovery campaigns
Now you can allow cellular provider concentrating on, and marketing campaign stage system bid changes for desktop, cellular, pill, and TV in Discovery campaigns. For bid changes, the one changes allowed are 0% and -100%.
Model settings for Search and Efficiency Max campaigns
Editor now helps model settings for Search and Efficiency Max campaigns, particularly:
- Model restrictions for Search
- Model exclusions for Efficiency Max
Options associated to Dynamic Search Adverts in Efficiency Max campaigns
Editor now helps options associated to Dynamic Search Adverts in Efficiency Max campaigns, together with:
- Including Dynamic Search Adverts in Efficiency Max campaigns
- Specifying web page feeds to make use of in your Efficiency Max campaigns
- Supporting webpage concentrating on for asset teams
Advert format controls for Video attain campaigns
Now you can select the advert codecs that present for Video attain campaigns, together with:
- In-stream adverts
- In-feed adverts
- Shorts adverts
Advert group stage location and language concentrating on for Demand Gen campaigns
Now you can configure your language and site concentrating on for Demand Gen campaigns on the advert group stage. Notice which you could solely select the extent of concentrating on throughout marketing campaign creation, and it may’t be modified afterwards.
Dynamic Search Adverts campaigns to Efficiency Max improve instrument
Editor now reveals suggestions to improve your Dynamic Search Adverts campaigns to Efficiency Max. If you apply this advice, a particular instrument will run and create a migrated Efficiency Max marketing campaign. You possibly can apply a number of suggestions on the similar time emigrate Dynamic Search Adverts campaigns in bulk.
Within the instrument, you possibly can monitor the standing of every marketing campaign migration per account. Notice that Google Adverts Editor can be unavailable till the migration course of is full.
After the migration course of is full, the instrument will obtain the draft campaigns and present if any upgrades failed. The downloaded draft campaigns can even present any errors that should be mounted, corresponding to lacking belongings. After the errors are mounted, the suggestions are utilized in real-time.
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