Google Adverts is now popping up a brief survey asking you why you might be pausing your adverts marketing campaign earlier than you find yourself pausing it. Sure, this provides extra pointless time to the PPC supervisor’s day and I can see it being insulting for some PPCers.
However on the identical time, I can see Google being wanting to know in some structured format, why advertisers are pausing campaigns. In reality, Google’s Adverts Liaison stated that on X, “It is a survey for inside understanding.”
This was noticed by PPCGreg who posted on X some screenshots of this survey overlay and requested Google, “any likelihood this added friction may break the scripts or guidelines individuals have inside accounts to auto-pause as soon as sure budgets are spent? Just like how the account affirmation popup broke giant automated finances improve guidelines.”
Right here is a type of screenshots:
Listed below are extra:
+ foolish pre-filled “I simply wished to strive it” for Different. pic.twitter.com/tR8f21xKYh
— Greg (@PPCGreg) October 30, 2023
Greg Finn added, “Type request to @adsliaison to have this survey present AFTER the pausing happens. Proper now it provides further steps for advertisers. We do not want extra bloat in Google Adverts.”
Discussion board dialogue at X.
