Forward of Thanksgiving, NBCUniversal and Google partnered with the Radio Metropolis Rockettes for 3 30-second customized spots for the Macy’s Thanksgiving Day Parade in New York.
The NBCU Inventive Partnerships crew collaborated with Google’s inventive crew for the marketing campaign, which highlights Google Pixel 8’s AI-powered digicam options. The inventive will present how the Rockettes prepare for his or her Thanksgiving Day efficiency as the vacation season kicks off.
“We’re excited to carry these options to life contextually, in partnership with NBCU, throughout one of many 12 months’s most memorable vacation experiences within the Macy’s Thanksgiving Day Parade,” mentioned Zach Overton, senior director of U.S. advertising for units and cervices at Google, in a press release.
It’s the second 12 months in a row that NBCU, Google and Macy’s collaborated for the vacation program. The marketing campaign spots will run throughout the reside broadcast on NBC, in Spanish throughout Telemundo’s broadcast and in addition streamed on Peacock.
Google Pixel additionally turns into the primary accomplice to make use of NBCUniversal’s Highlight+ advert innovation, initially introduced throughout Peacock’s NewFront presentation earlier this 12 months.
In response to the corporate, Highlight+ is a full model takeover designed to achieve viewers wherever they’re watching, that means the customs spots—and Google’s model spots—present up throughout all screens, together with linear, Peacock and third-party digital platforms.
“At NBCUniversal, we’re at all times on the lookout for significant moments to carry our audiences collectively, regardless of the place they’re,” mentioned Sari Feinberg, svp of selling and content material partnerships at NBCUniversal Promoting and Partnerships, in a press release. “By utilizing Google Pixel’s know-how and pairing it with NBCUniversal’s unmatched vacation content material, we’re serving to audiences seize and seamlessly edit unforgettable moments with their family members that can be cherished and shared time and time once more.”
