There was numerous speak about parasite search engine optimisation over the previous a number of months within the search engine optimisation group. Heck, we even noticed it talked about in notes Danny Sullivan shared with the Google Search staff. However only a heads up, Google doesn’t use the time period “Parasite search engine optimisation” internally at Google.
Danny Sullivan, the Google Search Liaison, mentioned this on Mastodon. He mentioned when requested concerning the time period Parasite search engine optimisation, “That is not the time period we would use internally, by the way in which. I used to be referencing how some individuals externally speak about it.”
Onreact on Masotodon informed Sullivan that “parasite search engine optimisation is when a web site will get hacked for search engine optimisation functions. Even that could be a misnomer as you both repair or break issues. You may’t optimize one thing whereas harming at on the identical time. What Danny means right here is piggyback search engine optimisation. The positioning in query doesn’t get harmed.” That’s the place Danny Sullivan replied, “That is not the time period we would use internally, by the way in which. I used to be referencing how some individuals externally speak about it.”
Here’s a screenshot of that dialog:
Discussion board dialogue at Mastodon.
