Google’s Advert Liaison, Ginny Marvin, confirmed on X that Google Advertisements has stopped sustaining the Key phrase Planner particular person & advert group key phrase forecasting information. She mentioned that “few promoting had been utilizing” them, so that they stopped forecasting this information as of the summer time.
I’m not positive if that is previous information or not, not less than, I do not assume I coated it.
Ben Goldman posted about it saying, “Has one thing modified with the key phrase planner? Within the previous, we might have the ability to see metrics related to every key phrase (together with spend) when taking a look at forecasts, however now I am solely seeing the estimates by location. Curious why this has modified, or is that this a bug?”
Ginny Marvin responded saying, “Few advertisers had been utilizing particular person & advert group key phrase forecasting in Key phrase Planner in order of this summer time we’re now not sustaining these forecasts in our system. Marketing campaign-level forecasts & historic keyword-level information are nonetheless out there.”
Listed below are these tweets:
@adsliaison Has one thing modified with the key phrase planner? Previously, we might have the ability to see metrics related to every key phrase (together with spend) when taking a look at forecasts, however now I am solely seeing the estimates by location. Curious why this has modified, or is that this a bug?
— Ben Goldman (@bengoldman33) September 22, 2023
Hello Ben, Few advertisers had been utilizing particular person & advert group key phrase forecasting in Key phrase Planner in order of this summer time we’re now not sustaining these forecasts in our system. Marketing campaign-level forecasts & historic keyword-level information are nonetheless out there.
— AdsLiaison (@adsliaison) October 4, 2023
That is right, the aggregated forecast on the marketing campaign degree.
— AdsLiaison (@adsliaison) October 5, 2023
Perhaps I missed this information?
Did you utilize this information otherwise you will not be lacking it?
Discussion board dialogue at X.
