Wednesday, December 6, 2023
HomeMarketingGoogle Native Service Advertisements Add New Impression Metrics

Google Native Service Advertisements Add New Impression Metrics


Google has added a couple of new impression metrics for advertisers utilizing the Google Native Service Advertisements platform. This was noticed by Ben Turner who wrote on X that he’s “seeing impression share metrics in chosen Google LSA accounts.”

He shared this screenshot that reveals these three metrics:

  • Advert impressions: The variety of occasions your advert appeared in search outcomes throughout the chosen date vary.
  • Prime impression price on Search: Throughout the chosen date vary, the share of your impressions which are proven anyplace above outcomes that are not paid for.
  • Absolute prime impression price on Search: Throughout the chosen date vary, the share of your impressions which are proven because the very first advert in search outcomes.

Right here is that screenshot:

Google Local Service Ads Impression Metrics

Ben Turner mentioned these metrics “could possibly be helpful.” He mentioned, “metrics appear wildly completely different to an LSA rating software I briefly used,” including, “one in every of them should be off.”

Discussion board dialogue at X.



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments