We lined the subject of search engine optimization for e-commerce class pages numerous occasions right here. However Gary Illyes from Google addressed the subject final week in an search engine optimization workplace hours. In brief, he mentioned if you’re going to add content material to these class pages, make certain they don’t seem to be low-quality, auto-generated blurbs of textual content.
Gary mentioned, as a substitute, “add content material that individuals will really discover helpful, do not add content material as a result of search may require it or so that you suppose.”
Gary mentioned, “please do not do these auto-generated low-quality repeated, blurbs of textual content over and over on all of your class pages.”
Why? He mentioned, “It simply appears to be like foolish, even for the typical individual.”
A few years in the past, John Mueller from Google mentioned make certain to not add an excessive amount of content material to these class pages, which was a comparable message from the 12 months prior. Google additionally mentioned do not stuff content material on these class pages. Lastly, do not forget to test Glenn Gabe’s case research on this subject.
This new assertion from Gary got here on the 5:29 mark within the search engine optimization workplace hours video – right here is the embed:
Right here is the transcript:
Brooke is asking: Is content material on an e-commerce class web page useful to enhancing general rankings?
You may add no matter content material you wish to your pages, they’re your pages in any case. However please do not do these auto-generated low-quality repeated, blurbs of textual content over and over on all of your class pages. It simply appears to be like foolish, even for the typical individual. In the event you want content material in your pages add content material that individuals will really discover helpful, do not add content material as a result of search may require it or so that you suppose. Additionally take a look at our e-commerce suggestions.
Here is my case research from 2021 about eradicating fluff class descriptions, and the positioning carried out BETTER https://t.co/aJKC1GXcZz pic.twitter.com/1KbxJMSVNG
— Glenn Gabe (@glenngabe) September 7, 2023
Discussion board dialogue at Twitter.
