Google’s John Mueller mentioned the size of your meta descriptions don’t matter to the Google search rating algorithm. He mentioned on X, “I am sorry to let you know, these numbers are all made up” when somebody referenced particular numbers.
Khushal Bherwani, who sends us a ton of suggestions right here, posted on X saying a consumer advised him that “meta description size issues.” He mentioned the consumer mentioned 200-300 characters aren’t good and he ought to make these meta descriptions 155-160 characters “as per Google algorithm”
John Mueller replied saying, nope, that’s not true. So now Khushal can return to his consumer and present him this proof, proper from a Googler.
Listed below are these tweets:
I am sorry to let you know, these numbers are all made up. Whoever advised them to you is main you astray, in all probability not simply on this regard (and I hope you are not telling them to purchasers).
— Professional immediate engineer with 8+ yrs expertise, ama (@JohnMu) September 11, 2023
After all, snippet size is completely different, when it comes to what would possibly drive the next click on by means of fee however when it comes to rankings, they haven’t any actual influence.
Discussion board dialogue at X.
