Google has retired Net Mild, Google’s mechanism to serve pages and content material sooner, utilizing a extra light-weight model of that web page, to these with slower web connections. Google mentioned, “whereas this function has labored as supposed and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance.”
What was Net Mild. Google launched Net Mild in 2015 as Google Lite, which was designed to assist these with sluggish cellular connections on their search outcomes web page. Google would take the web page, take away lots of the heavier photos and media and simply present the searcher the textual content of the web page. In 2018, Google even added a Search Console filter to see what pages have been being served over Net Mild.
Google’s message. As famous above, Google mentioned, “We launched Net Mild to allow us to serve sooner, lighter pages to folks looking on entry-level units. Whereas this function has labored as supposed and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance. We stay dedicated to evolving and refining the Search expertise to satisfy the altering wants of our customers.”
Net mild consumer agent retired. With this information, Google retired the consumer agent for Net Mild named “googleweblight.” So you need to not see this consumer agent displaying up in your log recordsdata.
Documentation eliminated. Google has additionally eliminated the assistance documentation for net mild, so the one option to entry the docs is to go to the Wayback Machine.
Why we care. Lots of publishers weren’t enormous followers of Net Mild as a result of some felt it resulted in much less income or no income. Plus, publishers don’t like when their net pages and content material don’t look as they anticipate. In any occasion, this function has been retired going ahead.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry could be adopted on Twitter right here.
