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HomeMarketingGorillaz Treats Followers at House to AR-Enhanced Coachella Present

Gorillaz Treats Followers at House to AR-Enhanced Coachella Present


Augmented actuality made an look on the current Coachella music pageant in California, because the band Gorillaz used AR know-how to reinforce their efficiency for dwelling viewers.

The AR tech was featured throughout Gorillaz’s efficiency of “Skinny Ape.” All through the track, YouTube viewers might watch larger-than-life variations of the band’s digital avatars sitting or standing on high of the real-world Coachella stage.

In line with VRScout, Coachella partnered with Epic Video games and Coachella’s prolonged actuality producer Eric Wagliardo to create the AR expertise for YouTube.

Sam Schoonover, innovation lead at Coachella, stated (through VRScout), “Bringing the Gorillaz characters to life is the absolute best use case we might have imagined for Unreal Engine and AR within the Coachella YouTube livestream. We’re excited to proceed enabling artists to increase their performances in new and fascinating methods.”

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