By now, each enterprise proprietor and model supervisor is aware of that content material is king in digital advertising. However it’s not sufficient to put up to an organization weblog as soon as every week.
Not solely do you want really top-notch content material in your nook, however you additionally want a gradual stream of it to satisfy viewers expectations, keep forward of your opponents, and high related SERPs. A robust content material creation technique is essential, however you’ll want professional assist to make it occur.
Skilled copywriting providers are one of the simplest ways to scale content material manufacturing with out sacrificing high quality, and choosing the proper platform on your wants is significant.
Let’s analyze and evaluate immediately’s finest content material creation platforms – WriterAccess, Contently, Verblio, Crowd Content material, and Clear Voice – that can assist you decide which is true for your model.
What Is a Content material Creation Platform?
In line with analysis, round 38 p.c of immediately’s digital entrepreneurs and model house owners actively plan to revamp and put money into their content material methods in 2023 and past.
There are numerous methods to do this within the digital age, together with exploring AI for content material manufacturing and hiring particular person freelancers. Nonetheless, becoming a member of a devoted content material creation platform is among the many extra environment friendly methods to scale content material manufacturing efforts with out chopping corners in high quality.
A content material creation platform combines a market and a web-based workspace the place collaborators can create, share, promote, and buy content material.
The advantages of going this path to scale content material manufacturing for your firm embody the next:
- Superior peace of thoughts, as content material creators are pre-screened, examined, and vetted
- Capability to order and pay for under the providers you want whenever you want them
- Alternatives to construct devoted groups of star copywriters and content material creators
- Easy accessibility to an unlimited expertise market crammed with creators of assorted backgrounds
Owned and operated by Rock Content material, WriterAccess is a full-service content material creation platform that prides itself on being a complete, one-stop possibility for companies and types trying to scale operations economically and effectively.
Model house owners and advertising managers can use the platform to attach with top-tier writers and content material creators with all types of expertise and backgrounds and construct devoted groups of execs to work with repeatedly.
Interface and accessibility
The menus are easy to navigate. Purchasers can manage casting calls to search out appropriate expertise, use AI-powered search instruments to attach with excellent candidates, create lists of their favourite writers, and rather more. Putting an order is a fast and simple course of.
Content material creation workflow
Every WriterAccess challenge receives a devoted workroom the place purchasers, content material creators, and proofreaders can talk freely through a message field anytime. Content material is created and submitted throughout the workroom, as nicely.
Content material high quality and author experience
All WriterAccess writers bear rigorous testing and vetting to judge their abilities and precisely rank them based on expertise, experience, and skill.
Content material selection and specialization
With tens of 1000’s of writers on the platform, WriterAccess customers can entry creators of all expertise ranges with the particular abilities required: order promoting copywriting, weblog posts, product descriptions, social media belongings, and extra.
Turnaround time
Purchasers have quite a few decisions as to turnaround time, starting from a few days to every week or extra.
Pricing fashions
New customers can attempt WriterAccess free for 2 weeks, after which they will select from a number of subscription choices starting from “starter” at $39 monthly to “enterprise” at $499 monthly. A $99 “progress” possibility and a $299 “professional” possibility are additionally obtainable.
Content material administration and storage
Order historical past, completed content material, casting calls, and so forth are conveniently saved on the platform for simple entry anytime.
Integration and API
Relying on tier degree, WriterAccess comes full with entry to instruments like Getty Photographs, Shutterstock, Copyscape, Surfer search engine optimization, and extra. It’s additionally doable to publish accomplished content material to quite a lot of platforms.
Consumer assist and communication
WriterAccess has a responsive buyer success workforce to assist customers get essentially the most out of the platform. Managed account providers are additionally obtainable.
Platform analytics and reporting
Membership comes with entry to content material analytic instruments, ongoing efficiency reporting, and extra.
Consumer opinions and testimonials
Each writers and purchasers love WriterAccess, as evidenced by the platform’s sturdy testimonials web page. Amongst different issues, customers cite the platform’s ease of use, effectivity, author choice, and extra as causes they assume WriterAccess is the very best content material creation platform.
AI instruments
AI-powered instruments make discovering and connecting with the proper writers for you straightforward. There’s additionally AI-assisted assist to supply briefs, analyze content material, and extra.
Verblio is a structured content material creation platform full with a pool of over 3,000 writers. Companies and types create their accounts and supply detailed directives as to what kind of content material they want. Writers then browse for subjects they’d like to write down about and compete for gross sales by writing on spec.
Interface and accessibility
Verblio’s general strategy to service is designed to be as straightforward as doable for purchasers. A easy on-line interface lets customers handle each side of the ordering course of, together with putting orders, requesting edits, facilitating search engine optimization formatting, and so forth.
Content material creation workflow
Like many different content material creation platforms, every Verblio challenge encompasses a devoted workroom the place purchasers and writers can submit content material, make edits, and extra.
Content material high quality and author experience
Verblio writers cowl a full vary of expertise and ability ranges. Content material creators are monitored, and ranked based on grammatical ability and variety of orders accomplished throughout the platform.
Content material selection and specialization
Verblio customers can order a full vary of written content material choices, together with weblog posts, press releases, guides, product descriptions, and extra.
Turnaround time
The common turnaround time for a Verblio order is 72 hours, though customers can request faster turnarounds if wanted or desired.
Pricing fashions
Verblio employs a versatile credit-based pricing mannequin. There’s a $49.50/month platform payment that’s waived on your first month. A managed service possibility for $199 can also be obtainable.
Content material administration and storage
A person’s order historical past, ordered content material, and extra are simply accessible through the Verblio platform.
Integration and API
Verblio gives integration with HubSpot to assist streamline content material creation.
Consumer assist and communication
Help and person assist are at all times obtainable through Verblio’s buyer care workforce, with white-glove valet providers obtainable on a subscription foundation.
Platform analytics and reporting
Customers can entry analytics instruments to help with search engine optimization, efficiency, use historical past, and so forth.
Consumer opinions and testimonials
Verblio’s evaluation web page expresses quite a lot of testimonials noting expertise efficiency, pace, and communication as perks.
AI instruments
Verblio gives an AI-assisted content material resolution referred to as Human Crafted AI Content material at a diminished value.
Crowd Content material is a full-service content material creation platform with many similarities to different platforms. On-site expertise is ranked based on components like expertise, ability, on-platform efficiency, and consumer suggestions. Purchasers place orders for desired content material, and one of many web site’s 6,000-plus writers will decide up and full it.
Interface and accessibility
Like related content material creation platforms, Crowd Content material goals to be user-friendly and streamlined. Easy consumer dashboards take the guesswork out of making, posting, and pricing orders.
Content material creation workflow
Every challenge has its personal workspace the place all concerned have entry to briefs, necessities, and the content material because it develops.
Content material high quality and author experience
Crowd Content material’s versatile pricing choices make it straightforward for customers to put money into top-tier expertise or full filler tasks on a finances as wanted. The upper the star degree, the higher the author.
Content material selection and specialization
Customers can order any kind of written content material they need. Crowd Content material additionally gives an choice to have orders accomplished by {industry} specialists.
Turnaround time
Turnaround time varies however is usually fairly quick, with orders accomplished in simply days – typically inside solely 24 hours.
Pricing fashions
You gained’t be charged to make use of the platform till you determine to make a content material order. Crowd Content material prices between 3.5 cents and 15.9 cents per phrase for content material, relying on order kind, high quality degree and issue. Social media help is accessible for $1.75-$2.25 per put up. Managed choices are additionally obtainable.
Content material administration and storage
Tasks, person historical past, accomplished content material, and extra are conveniently saved and obtainable on the platform.
Integration and API
Crowd content material helps integration with varied on-line shops and platforms to streamline the method of importing completed belongings.
Consumer assist and communication
Purchasers can entry assist through a workforce of buyer care associates and content material strategists by cellphone or e mail.
Platform analytics and reporting
Consumer dashboards provide entry to quite a lot of instruments for assessing content material high quality, analyzing use historical past, and extra.
Consumer opinions and testimonials
Crowd Content material presently scores 2.7 out of 5 on Trustpilot and three.7 out of 5 on Glassdoor. Optimistic testimonials cite the platform’s ease of use, pace, and pricing as the most important advantages.
AI instruments
Crowd Content material employs industry-standard high quality assurance instruments to make sure all content material is unique and freed from AI-assisted writing.
Contently works as a matchmaking interface between writers and purchasers. Writers who want to work on the platform create a complete portfolio showcasing expertise and experience. Contently then matches writers with purchasers trying to find obtainable providers.
Interface and accessibility
From a consumer’s perspective, Contently is pretty user-friendly and caters particularly nicely to massive manufacturers and enterprise-level firms. Purchasers put up what they want, and Contently’s algorithm takes care of the remaining by matching the challenge to the proper potential expertise.
Content material creation workflow
Contently’s platform handles every part on-site through devoted challenge rooms. Writers and creators use the offered interface to ship pitches and ship completed work. Cost can also be dealt with via Contently.
Content material high quality and author experience
As Contently caters largely to enterprise purchasers and big manufacturers, requirements are excessive for content material suppliers. Most high creators have years of expertise writing for high names throughout a number of industries.
Content material selection and specialization
The expertise pool at Contently is pretty combined, as on-site creators focus on quite a few industries and content material varieties. A full vary of written content material varieties is accessible.
Turnaround time
Turnaround occasions differ from challenge to challenge, relying on scope, kind, and consumer wants. Nonetheless, emergency or time-sensitive tasks could be accomplished in time.
Pricing fashions
Contently doesn’t provide the packages you would possibly discover on different content material creation platforms. As a substitute, it gives distribution tiers starting from $50,000-$200,000 quarterly so far as value. Particular person articles price between $300 and $1,250.
Content material administration and storage
Like different platforms, Contently shops and organizes deliverables, utilization information, and freelancer data on-site for the consumer’s comfort.
Integration and API
Contently helps integration with helpful techniques and instruments to simplify content material manufacturing, together with making use of Dropbox.
Consumer assist and communication
Contently’s buyer assist workforce is enterprise-level, with devoted buyer success reps on workers to make sure a streamlined expertise.
Platform analytics and reporting
As with many platforms, purchasers have dashboards that observe their analytics information, content material tasks, and different key data.
Consumer opinions and testimonials
Scoring a formidable 9 out of 10 on TrustRadius, Contently boasts one of many increased reputations for content material creation. Happy prospects embody the likes of Marriott, J.P. Morgan, and American Categorical.
AI instruments
Contently leverages commonplace AI expertise to facilitate an environment friendly matching course of, guarantee the standard of content material, and accumulate information.
Like Contently, ClearVoice operates as a premium content material facilitation community for enabling content material creation and constructive client-creator connections. Purchasers put up their tasks and state their wants, after which Clear Voice matches that challenge with acceptable expertise.
Interface and accessibility
Though purchasers are at all times within the driver’s seat at ClearVoice, one of many promoting factors of the platform is buyer assist. ClearVoice buyer success reps work carefully with purchasers to take the guesswork out of getting essentially the most out of the platform.
Content material creation workflow
Particular person tasks have workspaces for speaking, exchanging information, and hammering out the main points of the duty at hand. Funds are held in escrow awaiting completion of the challenge or designated milestones.
Content material high quality and author experience
ClearVoice purchasers can entry gifted, pre-qualified freelancers and devoted on-site workers members to finish duties. Experience is diversified and appreciable.
Content material selection and specialization
A full vary of product varieties is accessible through ClearVoice, together with standalone articles, whitepapers, ebooks, press releases, and extra. Specialised workers and freelance expertise can be found through the collective expertise community.
Turnaround time
Purchasers decide the required turnaround time for his or her tasks, which might differ based on the scale, scope, kind, and degree of element required for every bit.
Pricing fashions
Purchasers can filter their obtainable pool of freelancers based on set standards, together with the worth they’d prefer to pay for his or her content material. Freelancers set their very own charges. Nonetheless, the common is between 10 and 30 cents a phrase. For $1,449 monthly, customers can entry the platform’s totally managed service.
Content material administration and storage
ClearVoice shops and organizes consumer information and deliverables for every challenge. All choices are perpetually obtainable through the person dashboard.
Integration and API
ClearVoice API lets purchasers publish completed and delivered content material straight to HubSpot or WordPress.
Consumer assist and communication
The ClearVoice buyer care workforce could be reached through cellphone or e mail. Nonetheless, those that purchase the managed service will naturally have extra sturdy, complete entry to varied assist choices, together with help with content material campaigns.
Platform analytics and reporting
Efficiency analytics, collated information, and extra details about a person’s account, use, content material, and extra can be found through the dashboard.
Consumer opinions and testimonials
Like its most important competitor, Contently, ClearVoice boasts excessive rankings throughout a number of evaluation interfaces, together with a 4.3 out of 5 on Glassdoor. Happy prospects title options just like the managed service, supplier experience, and seamless interface as causes for his or her satisfaction.
AI instruments
ClearVoice leverages commonplace AI expertise to assist match certified service suppliers with posted consumer tasks, guarantee content material high quality, and so forth.
Comparability and Conclusion
Finally, which of the above freelance content material providers most closely fits you relies upon largely in your wants, the kind of model you handle, and the kind of content material you need assistance with.
Community-style choices like Contently or ClearVoice are probably a greater match for giant international manufacturers and enterprise-level purchasers however might not meet the wants or match throughout the budgets of smaller or creating manufacturers.
Verblio and Crowd Content material are dependable choices for small to mid-sized companies, however high quality might differ. It’s additionally harder to construct ongoing private relationships with the freelancers in your workforce.
WriterAccess, alternatively, strikes a stable center floor with one thing for everybody. Manufacturers of all kinds and sizes can construct devoted groups of certified freelancers and mutually satisfying skilled relationships over time.
Content material high quality is at all times excessive, and entry to managed content material providers is accessible for certified subscription holders. Even when you find yourself a small enterprise or a startup, the WriterAccess platform will help you combine industry-standard instruments and useful AI choices to take the effort out of each step of the web advertising content material creation course of.
Ultimate Ideas
Finally, there’s by no means been a greater time to be in enterprise or develop a model. Content material creation platforms collectively provide options which are proper for each enterprise on the market, however choosing the proper platform on your wants is essential to profiting from issues.
WriterAccess is all about offering stable content material creation options which are inexpensive and efficient for everybody, it doesn’t matter what their enterprise measurement or advertising objectives. Discover the chances at no cost whenever you join your 14-day WriterAccess trial immediately!
