Keep within the know
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Magnificence creation calendars have gotten an increasing number of common through the years, and up to date knowledge signifies that they’re probably nonetheless on the rise.
In comparison with final 12 months, there was a 13% improve in influencers posting about magnificence creation calendars, with a 33% improve in engagements, and 37% improve in video views. Much more fascinating — that is regardless of there being 6% fewer posts from influencers on the subject.
Magnificence Introduction Calendar Content material within the US, Throughout All Platforms (Sept 2021 – Dec 4 2021 vs Sept 2022 – Dec 4 2022):
- +13% influencers
- -6% posts
- +33% engagements
- +37% video views
Probably the most talked about manufacturers embrace Sephora, Charlotte Tilbury, L’Occitane, Revolution Magnificence, Dior, and the Physique Store. Whereas most of the manufacturers noticed massive will increase in mentions, engagements and video views in comparison with final 12 months, The Physique Store noticed a lower year-over-year.
Most Talked about Magnificence Model Introduction Calendars within the US:
- Sephora
- Charlotte Tilbury
- L’Occitane
- Revolution Magnificence
- Dior
- The Physique Store
Desirous about studying about extra magnificence developments? Try what magnificence influencers’ are saying about perfume hauls, or the pores and skin barrier.
