Would you like a easy technique to enhance what you are promoting’s conversions and gross sales? Welcome messages for web sites have the ability to catch guests’ consideration, present them related provides, and provides them a cause to remain in your web site.
The very best web site welcome messages make a powerful first impression. They enhance person expertise (UX), set the tone in your model, and infrequently supply an attractive name to motion (CTA).
The appropriate welcome message will be step one to reworking new customers into loyal, life-long clients.
On this article, we’ll share the highest 11 methods you should utilize web site popups to create a sales-driving greeting message.
However earlier than we dive into our examples, let’s check out what a welcome message is and why it’s so worthwhile.
What Is a Web site Welcome Message?
An internet site welcome message is a popup or notification that web site guests see as quickly as they arrive in your homepage. You need to use these messages to greet new guests and set the tone for future interactions. They assist you to set up your model’s voice and begin a relationship with potential clients.
These messages are greater than only a technique to say “welcome to my web page.” They allow you to alert your guests to necessary info, corresponding to particular provides or occasions. And you may put this info entrance and heart, with out making main updates to your web site’s homepage.
Why Are Welcome Messages Vital?
Along with greeting new clients and guests, welcome messages additionally present concrete, measurable advantages.
The very best welcome message examples can enhance conversion for sure objectives. The truth is, welcome messages are 1 of the very best methods you should utilize to:
- Enhance visitors to particular pages
- Develop your electronic mail checklist
- Make extra gross sales
- Get extra social media followers
You’ll be able to accumulate electronic mail addresses or present a coupon code instantly in your welcome message. You can even use your welcome message to direct customers to the pages you need them to go to, corresponding to particular weblog posts or product pages. When performed accurately, this technique will increase conversions throughout your web site.
Briefly, welcome messages are highly effective instruments that extra enterprise house owners and entrepreneurs ought to benefit from.
However how do you have to use welcome messages in your web site?
We’ll be having a look at 11 kinds of welcome message examples, categorized by objective. You need to use these examples to get concepts for reaching what you are promoting’s objectives by way of efficient welcome message campaigns.
11 Sorts of Welcome Message Examples
For this publish, we’ll be sharing welcome messages which were made with OptinMonster, the highest lead era software program in the marketplace.
Why make welcome messages with OptinMonster? As a result of we provide every little thing it’s good to greet your guests with the precise messages. Our popup codecs embody:
- Lightbox popups
- Full-screen welcome mats
- Slide-in scroll containers
- Floating bars
Beneath, you’ll see examples of all of those pop-up sorts, so that you’ll have a transparent understanding of find out how to use them in your personal welcome messages.
And the very best half? You’ll be able to construct each certainly one of our web site welcome message examples in 5 minutes or much less.
With our pre-made templates and straightforward drag-and-drop builder, you possibly can create high-converting welcome messages in a snap. See how simple it’s on this step-by-step information to making a pop-up marketing campaign in below 5 minutes.
And you may create them with none coding or developer expertise. Which means even small companies and first-time entrepreneurs can use these examples on their web sites
Let’s dive into our checklist. We’ll share every instance primarily based on the objective of the welcome message.
1. Construct Your E mail Listing
Rising a stable electronic mail checklist is significant for each enterprise. E mail advertising and marketing is 1 of the very best methods so that you can earn extra revenue. The truth is, it provides a return on funding (ROI) of 36:1.
However how do you get extra leads in your electronic mail checklist?
One simple approach is to make use of a welcome popup to entice web site guests to grow to be electronic mail subscribers.
A popup is a good way of catching your customers’ consideration. As quickly as they arrive at your web site, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.
However it’s a must to make them WANT to subscribe.
Listed here are 2 methods to draw new signups:
Use a lead magnet to make your supply extra attractive.
A lead magnet is a bit of worthwhile content material that you simply supply in trade for an electronic mail deal with.
Examples of efficient lead magnets embody:
- Coupon or low cost codes
- Free programs or webinars
- Unique one-time content material, corresponding to a free ebooks or PDF information
- Unique ongoing content material, corresponding to a weekly publication
A well-crafted welcome message will talk the worth of your lead magnet.
Right here’s an instance of a lightbox popup that promotes an electronic mail publication:
This popup provides a pleasant greeting and guarantees that electronic mail subscribers will obtain worthwhile suggestions for rising their leads. The message additionally states that the guidelines within the publication are unique. Web site guests should subscribe to the e-mail publication with a purpose to obtain this particular info.
In case you have an ideal lead magnet, why not present guests how worthwhile what you are promoting will be proper off the bat?
This makes a welcome message popup the proper software for rising your electronic mail deal with.
Don’t have a lead magnet? No worries. Listed here are 60+ lead magnet concepts you could begin utilizing at present.
Create a gamified marketing campaign to offer folks extra incentive to enroll.
A gamified marketing campaign creates a game-like expertise for customers. Once they enter their electronic mail deal with, they get the prospect to win a prize:
You’ll be able to shortly create a gamified marketing campaign with OptinMonster and set the principles for what folks can win and the way usually.
That approach, you by no means run out of your prizes!
Gamified campaigns are an easy-to-build resolution for shortly rising your electronic mail checklist.
Subsequent Steps:Â Make sure that all of your new subscribers obtain a welcome electronic mail sequence! Welcome emails thank new subscribers, present extra details about what you are promoting, and transfer potential clients towards their first buy. Your emails can even stroll new customers by way of the onboarding means of your service.
You’ll be able to automate your electronic mail campaigns to ensure each new subscriber receives your welcome sequence. That is necessary as a result of welcome emails have a few of the highest open charges and conversion charges of all electronic mail advertising and marketing campaigns.
2. Showcase a Sale
For those who run a web based retailer, your customers are in all probability there particularly to take a look at your merchandise. And hopefully to make a purchase order!
That implies that you need to welcome them with a sale to maintain them in your web site longer. It will encourage them to go looking by way of your retailer and benefit from your supply.
For an enormous sale, you in all probability need one thing that actually captures your viewers’s consideration.
A fullscreen welcome mat can be sure each customer is aware of about your particular provides:
The marketing campaign above can be an instance of utilizing a coupon code as a lead magnet.
If you’d like one thing much less intrusive than a full-screen popup, an alternative choice is floating bar marketing campaign with a countdown timer:
A floating bar, often known as a howdy bar, sticks to the highest of your net pages as your person scrolls. The instance above alerts customers to a coupon alternative. Floating bars hold your supply on the high of each web page as your person browses.
And if you add a countdown timer, you create a way of urgency that motivates folks to behave.
Countdown timer campaigns will be a wonderful approach of boosting your gross sales.
Subsequent step: Discover ways to create a countdown timer popup to extend gross sales.
3. Show Enterprise Updates or Alerts
Typically, you’ll have adjustments in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know instantly.
These adjustments may embody:
- New retailer hours
- Climate closings
- New places
- Out-of-stock notices for a product
Or it might be some other info that your guests must know.
For any such alert, a normal floating bar marketing campaign is the best choice:
A floating bar lets customers find out about necessary adjustments. However, it received’t overtake your entire display or interrupt their looking.
As an alternative, you may make a small however daring announcement on the high of the browser. If vital, you possibly can embody a button that hyperlinks to a web page with extra info.
This allows you to inform your web site’s guests of firm updates in an unobtrusive approach.
Subsequent step: Be taught the steps for making a web site notification bar to maintain customers knowledgeable.
4. Welcome Again Returning Customers
Probably the greatest methods to extend person loyalty is to personalize your messaging. You are able to do that by making a welcome message particularly for returning customers.
OptinMonster’s OnSite Retargeting® function allows you to present totally different messages to repeat guests. You’ll be able to tailor your message for a special audience: customers who appreciated your web site sufficient to go to once more.
A slide-in scroll field is a good alternative for returning customers:
Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. This can be a nice tone to strike with somebody who has already visited your web site.
Was your welcome message for first time customers a coupon? Think about providing a good higher supply for returning customers who didn’t have interaction together with your first welcome supply.
Welcome again messages provide the alternative to enhance your preliminary supply and proceed constructing a relationship with potential clients and subscribers.
The instance above additionally addresses the person by title.
You’ll be able to accomplish this with OptinMonster utilizing Good Tags. Good tags let you personalize the way in which you talk together with your viewers. You need to use good tags for:
Nesxe Step: Be taught the steps to utilizing good tags in your welcome messages and optin campaigns.
5. Confirm Person’s Age
In case your on-line retailer sells merchandise for adults solely, you possibly can create a welcome message that verifies your person’s age.
The truth is, many states would require this by legislation.
Luckily, you possibly can construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your web site:
Or, you possibly can create a customized popup to make customers enter their birthday:
These campaigns will hold your web site legally compliant and socially accountable.
Subsequent Step: Take a look at this tutorial on find out how to add age verification to any web site in minutes.
6. Enhance Webinar Registrations
Webinars are 1 of the very best instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a wonderful lead magnet.
You need to use webinars at each stage of your buyer journey to maneuver customers in the direction of a sale.
However how do you get customers to join your webinar? That’s the place a welcome message popup turns out to be useful.
You’ll be able to create a popup letting customers find out about your upcoming webinar. For this, you will have 2 choices:
- Create a signup kind and ship a follow-up electronic mail
- Make a Sure/No popup marketing campaign that redirects to a touchdown web page
Each choices are easy. With OptinMonster, you possibly can select 1 of our templates to create an optin kind in your webinar:
When customers give their electronic mail deal with, you possibly can ship them a follow-up electronic mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your electronic mail checklist!
Alternatively, you should utilize a Sure/No popup to redirect customers to a touchdown web page:
If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they will register.
Sure/No campaigns are nice as a result of they received’t scare away your customers. Moderately than asking for contact info instantly, you may get the method rolling by asking a easy “sure or no” query.
Subsequent step: Observe our information to making a webinar touchdown web page that converts.
7. Announce Free Delivery
Free transport is a wonderful incentive for folks to buy your merchandise. In any case, clients will usually abandon their cart after they see sudden prices within the ultimate complete.
Considered one of these sudden prices is transport.
Need to cut back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let folks know find out how to get free transport:
This can be a fantastic welcome for folks getting into your web site. Realizing that the value they see is the value they’ll pay is an added incentive to place extra objects within the cart!
It’s additionally an ideal upselling tactic as a result of clients will buy extra to qualify free of charge transport.
Subsequent Step: Right here’s a full tutorial on find out how to add a free transport bar to your eCommerce retailer.
8. Get Extra App Downloads
Many firms create apps to encourage customers to interact with their model. Apps are nice at constructing buyer loyalty, as they usually supply rewards to maintain customers coming again.
Now, you simply want folks to obtain your app!
Like our final tip, we suggest utilizing a floating bar however including a countdown timer:
Probably the greatest methods to get your web site guests to obtain the app is to allow them to find out about it. Floating bars are the proper software for getting your person’s consideration with out interrupting their expertise in your web site.
From there, use a countdown timer to construct urgency. You may give away your app completely free for a restricted period of time.
And with a dynamic countdown timer, you don’t must set a set finish date. As an alternative, each person could have a sure time frame that begins after they first see your marketing campaign.
This builds sufficient motivation in your customers to obtain your app whereas retaining every little thing truthful for all of your web site’s guests.
Subsequent step: Check out our 7 strategies for reinforcing app downloads.
9. Develop Podcast Listeners
In case you have a podcast, it’s good to get the phrase out. And among the best instances to do this is when a customer reaches your web site.
A slide-in scroll aspect field is ideal for drumming up new listeners out of your web site’s visitors. That will look one thing like this:
Along with a welcome message, be sure you proceed to advertise your podcast by way of your web site.
As an example, blogs can use an inline marketing campaign to redirect to your podcast.
That approach, individuals who take pleasure in your content material have a second technique to eat it.
That is significantly helpful for those who create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a technique to eat your content material on the go.
Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast instantly in your WordPress web site.
10. Redirect to Totally different Internet Pages
Welcome messages aren’t all created equally. What works for one enterprise received’t work for an additional.
For those who’re a publishing firm, for instance, chances are you’ll need to create a welcome message that redirects customers to totally different content material classes.
With OptinMonster’s drag and drop builder, you possibly can add buttons with redirect choices for content material classes of your web site:
This technique helps customers discover what pursuits them essentially the most. It’s particularly helpful you probably have numerous content material in your web site from a variety of niches.
Subsequent Step: When you’ve directed guests to the weblog posts they’re most taken with, observe our suggestions for attracting extra weblog subscribers.
11. Enhance Social Media Followers
Precise percentages differ, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your web site once more. That’s numerous visitors that goes to waste.
You’ll be able to enhance your odds of repeat visitors by connecting with folks on social media. Or, extra particularly, having them join with you.
OptinMonster has a template particularly designed to get you extra social followers on:
- Fb
- X (previously Twitter)
You’ll be able to present buttons to observe you as a welcome message:
That approach, in the event that they depart later, you possibly can nonetheless market to them by way of social media.
Convert Extra Web site Guests With Welcome Messages
And that’s it! You could have 11 kinds of welcome message examples that may enhance UX, enhance sitewide visitors, develop your electronic mail checklist, and increase gross sales.
As you’ve seen in these examples, OptinMonster makes it simple to create welcome messages for each objective.
For those who’re welcoming folks into your web site, you may additionally need to ship them a message as they depart. Exit-Intent® popups are a good way to get well abandoning guests and deserted carts.
The truth is, the health firm Crossrope was in a position to develop its electronic mail checklist by over 900% with exit-intent popups.
Plus, now you can use cell exit-intent campaigns that work on smartphones. For that, you’ll need to try this text on find out how to create a cell exit-intent popup that converts.
Able to get began with OptinMonster? Join your risk-free OptinMonster account at present!
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is wish to be a one-person advertising and marketing division. I am right here that will help you generate extra leads in much less time.
