Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most not too long ago, he was the COO at Skydio. He’s additionally a founding working accomplice at Andreessen Horowitz (a16z) and has been concerned within the acquisitions of Opsware and Aster Information Programs by HP and Teradata, respectively. Mark makes a speciality of creating successful playbooks, cultures, and techniques that put his competitors on the again foot.
What You’ll Study
- The right way to create a successful tradition
- The right way to maintain your competitors at bay
- The right way to rent expertise that culturally matches your group
Episode Highlights
(03:48) The books that formed Mark’s successful tradition
(10:39) The right way to maintain your competitors at bay
(14:10) Three inquiries to ask when scouting for culture-fit expertise
(15:46) The right way to maintain recruited expertise motivated
(16:16) “Course of triumphs heroics.” How Mark created and used playbooks to create successful cultures
(23:00) Why you’ll want to get extra granular in your aggressive technique
(35:17) The right way to create a successful tradition with out turning your workforce’s tradition poisonous.
(37:18) “If it’s not a aggressive setting, for me, that’s poisonous.”
(39:09) Mark’s parting recommendation
Quotes
The successful basic is aware of the result earlier than the battle even begins.
“You bought to go the place you’ll be able to win, significantly whenever you don’t have a number of arrows in your quiver. You’ve bought to be sure you’re spending time in the best locations, from a segmentation and focusing on standpoint, till you construct up the muscle the place you’ll be able to develop into different eventualities.”
“If it’s not a aggressive setting, for me, that’s poisonous.”
“In case you have eight hours to cut down a tree, are you going to spend eight hours hacking away with a uninteresting axe? Or are you going to spend seven of them sharpening the blade and an hour chopping the tree down?”
“Should you take a shortcut, there’s at all times a consequence—and it’s normally not one.”
Hyperlinks & Assets
Mark Cranney’s LinkedIn: https://www.linkedin.com/in/markcranney/
The Onerous Factor About Onerous Issues, a guide by Ben Horowitz
What You Do Is Who You Are, a guide by Ben Horowitz
The GTM Podcast
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