Situation
When the top of the month rolls round, you could possibly shut a deal before deliberate by interesting to a purchaser’s sense of empathy. The customer sometimes understands the gross sales course of and may empathize with the need to realize month-to-month targets. Ship an e mail that’s clear about the truth that you’re making an attempt to hit a quantity for the top of the month and hoping to drag the deal ahead.
Notice: You need to solely run this play with contacts with whom you’ve gotten developed a powerful rapport.
TriggersÂ
- Late gross sales stage
- Purchaser with whom you’ve gotten a powerful rapport
Motion
- E mail to important level of contact
“We’re sending these messages out to the proper folks — those that see worth in ZoomInfo however maybe want one further push on the finish of the month. It drives these further transactions we in any other case wouldn’t get.”
Steve Bryerton, Senior VP of Gross sales, ZoomInfo
