Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary films are enjoying. The magic of spooky season is within the air and it’s time on your model to get in on the enjoyable.
On this article, we’ll unearth trending Halloween 2022 hashtags and the way your model can create a creepy marketing campaign to bolster your bigger social media technique.
Hold studying (in case you dare).
Halloween is bewitching social media customers
Within the U.S., virtually everybody celebrates Halloween. About 93% of Individuals plan to have a good time in 2022.
For some, Halloween is a minor vacation meant for consuming sweet and dressing up. For others, it’s greater than a vacation. It’s a way of life.
Social media is the place everybody from informal celebrants to spellbound fanatics go to search out the newest Halloween inspiration, aesthetics, tendencies and occasions. In keeping with our information, the months main as much as this 12 months’s Halloween season have seen year-over-year progress on social. Specifically, August 2022 noticed a 66.23% enhance in engagement quantity from August 2021.
Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content material discovery. Manufacturers can use Halloween tags to faucet into conversations their neighborhood is having on social.
Common Halloween hashtags for the 2022 spooky season
We turned to Sprout Social’s Superior Social Listening software to search out out which hashtags persons are sinking their enamel into this Halloween. Use this listing to encourage your content material this 12 months.
1. #Halloween and #Halloween2022
Our information from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are main in reputation.
#Halloween was the commonest with over 466,000 engagements and 778,206,312 potential impressions throughout social platforms.
These hashtags are used on a wide range of posts, from occasion and giveaway bulletins to Halloweencore ornament inspiration. Their simplicity and prominence means they’re an ideal match for manufacturers of every kind.
Beware: with such excessive quantity, it may be troublesome to search out the best viewers with these hashtags alone. Pair them with area of interest hashtags related to your services or products for greatest outcomes.
2. #HalloweenCostume
Costumes are an important a part of Halloween. Whether or not you’re a fan of basic costumes like witches and zombies or popular culture and humor-inspired seems, social media is dwelling to the perfect inspiration and DIY tutorials.
In keeping with our information, #HalloweenCostume and #PerfectGroupHalloweenCostumes are the main costume-related hashtags.
Hashtags like #Handmade, #Classic and #ShopLocal are additionally widespread when mixed with #Halloween. Use them to assist describe your content material and assist different year-long social initiatives.
Retailers, make-up manufacturers and craft shops usually have the perfect use circumstances for costume hashtags.
3. #Autumn and #Fall
Halloween is synonymous with autumn coziness. Crunchy leaves. Fall flavors. Chunky sweaters. Scary film marathons.
#Autumn and #Fall are widespread hashtags that enhance Halloween content material. You’ll find them on way of life posts that assist viewers get within the spooky season spirit and summon the magic of nostalgia.
Does your model launch a seasonal autumn line? Might you incorporate your merchandise right into a Halloween aesthetic? If that’s the case, think about using #Autumn and #Fall with #Halloween in your submit.
4. #Spooky
What would Halloween be with out thrills? Slasher villains, haunted mansions and supernatural entities are the cornerstone of the horrific vacation.
Hashtags that borrow from Halloween’s spooky origins are widespread for selling movies/exhibits and sharing memes/artwork.
#Spooky and #MichaelMyers are the preferred scary tags.
Use tags like this when your content material is supposed to shock (and petrify) your viewers.
5. #HalloweenNeeds
Individuals flip to social media for Halloween how-tos. They wish to discover ways to put collectively char-boo-terie cheese boards, fall bucket lists and Halloween film marathons.
Strive filming an academic video on your followers and use widespread hashtags like:
- #HalloweenNeeds
- #Pumpkin
- #TrickorTreat
- #CodeOrange
High Halloween hashtags manufacturers use to conjure vacation spirit (and tricks to create your personal)
Listed here are some distinctive, hair-raising Halloween hashtag marketing campaign examples that can depart you entranced.
#31NightsofHalloween
Twenty-four years in the past, 31 Nights of Halloween premiered on Fox Household (now generally known as Freeform) and was an prompt success. The TV particular broadcasts family-friendly Halloween films each night time in October.
The hashtag #31NightsofHalloween and the associated Twitter account have been born on social media in recent times. They’re utilized by the community and its many followers to hype up the seasonal programming block.
Freeform’s on-line neighborhood engages with #31NightsofHalloween with unparalleled enthusiasm—from sharing their like to creating memes to creating instructional assets.
Our information reveals #31NightsofHalloween discovered super progress from 2020 to 2021, together with a 177% enhance in whole quantity and a pair of,099% enhance in potential impressions.
To seize the genius of the 31 Nights particular, go all in on seasonal holidays which might be essential to your neighborhood. Create your personal annual occasion, problem or giveaway to entertain your viewers. You should definitely incorporate a branded hashtag to assist generate buzz.
#HandmadeWithJOANN and #Halloween
JOANN Materials is the vacation spot for supplies you’ll want to make selfmade costumes and residential decor. They use #HandmadeWithJOANN to show their followers how you can make blankets, wreaths and extra. Throughout October, they concentrate on Halloween on TikTok, Instagram and Fb.
They pair all their #HandmadeWithJOANN content material with #Halloween to repurpose one among their tried-and-true tags for spooky season.
Take a cue from JOANN Materials by pairing Halloween and branded hashtags collectively. Not solely will you enhance your attain, you’ll additionally zero in on probably the most engaged viewers.
#BringOnTheCandy
Final 12 months, Crest launched their #BringOnTheCandy giveaway. Though Halloween might not appear to be the time to be fascinated with oral healthcare, Crest discovered a novel angle for his or her model. Crest reminded folks to handle their enamel through the Halloween season.
Even when Halloween isn’t a pure match on your model, is there a method you may incorporate it into your technique that feels true to your identification? Don’t be afraid to assume outdoors the field and stand out from the gang.
Halloween hashtags are greater than only a bunch of hocus-pocus
Because the Halloween mayhem continues to develop, social customers can’t get sufficient of spooky season content material. Now that you already know which hashtags are trending and how you can create your personal, plan a content material technique you may dangle your broom on.
Keep in mind to work in the direction of your general social objectives by incorporating hashtags which might be related to your viewers, model and distinctive seasonal choices.
Need to brush up on methods at this time’s manufacturers are utilizing hashtags to their full potential? Learn: What’s hashtagging and how you can use it successfully.
