Robotic Meals has introduced the re-brand for Harringtons pet meals to replace its market positioning. The brand new look was introduced in throughout their moist and dry meals product vary for canine and cats.
The thought behind the rebrand is all about enhancing their ‘pure’ credentials. The stronger, extra unified look may be seen throughout the vary, reflecting its experience, but additionally drawing prospects in with its inclusive, all-natural really feel.
The structure of the design has been adjusted because it was discovered that the model identify was usually obscured, as the peak of the packets would fold over cabinets. The merchandise now have a larger affect and stand out extra on store cabinets, with a grass ‘horizon’ graphic added, and the model identify repositioned to the underside of the packet.
The images to associate with the rebrand options each pets and the merchandise, permitting the shoppers to narrate to the product additional. The animal portraits primarily enable shoppers to make a connection, drawing them in.
Jess Prepare dinner, Robotic Meals shopper director, stated, “The photoshoot was fairly an endeavor, but it surely was such a key a part of the venture. Each canine ‘mannequin’ wanted an understudy, as an illustration; and specialist photographers are required, so it was very important Robotic Meals took Harringtons “on a journey” to indicate that the shoot was well worth the funds.”
Will Bushell, Head of Advertising and marketing, Impressed Pet Diet, Harringtons producer commented: “Regardless of the model’s optimistic efficiency, we wanted to make sure we keep match for the long run and meet the extra emotional wants of recent ‘pet mother and father’ with larger expectations of what their beloved pets deserve. We knew we couldn’t relaxation on our laurels and labored with Robotic Meals to assist us simplify and amplify our design system and set us up for long-term success throughout your entire portfolio. The important thing for us was modernising, with out dropping the essence of who we’re.”
